Digital marketing strategies have been dominated by hypertext content and images; however, that trend will be overtaken by video marketing. Internet video traffic is already the top performer in Internet consumer traffic and it will account for 80% of all Internet traffic within four years says Forbes. So it’s not surprising there has been an increasing emphasis on the use of video content for promoting products and services.
The promotional benefits of videos were realized a long time ago. However it is only recently with faster internet connectivity, the smartphone revolution, cheaper production and growing social media presence that more business video marketing is occurring. Video production service providers are making it easier to create videos for business. Let’s look at what they say about video content for business:
1. Promote Brands
Create videos to boost brand awareness and to create different types of videos for product/service presentations, testimonials or how-to guides. With your brand name and logo, an integral part of these videos the sharing of them on YouTube and social media sites like facebook, and twitter can provide huge visibility for your business.
2. Create Demo Videos
One of the best ways to speed up a sale and win a customer is to show your products or services in action. There is no other digital format that is better than a video in doing so. Create demo videos of your products/services and post them on your website, blog and/or YouTube channel. Even casual visitors can also gradually turn into customers.
Create videos to teach both your potential customers and existing customers how to use (or even maintain) your products. Videos will make it simpler for users to know how a product is used, giving them one more strong reason to choose it over others. By creating videos, you are the improving the learning curve of your customer’s knowledge of your business.
When using video production software to create illustrative and valuable explainer videos use a simple drag-and-drop interface. The steps involved are as simple as the following:
- Choose from a storyline template
- Write the script
- Get a Storyboard generated by the platform and customize it
- Choose the video’s voice-over and speed and publish it or save the file
The software will guide you through each step so that you can create a custom video. You can add your own pictures and clipart or access MSS database.
3. Compare Products
Potential buyers love product comparisons. If you are offering multiple products/services, you can create comparison videos to help your prospects make the right choice. At the same time, you can also use videos to showcase how your products are better than the competitions’ offerings. It is more effective to use videos to show the features and functions of your product in action than listing all the points in the text. Let potential customers see how your products outperform competitor products.
mysimpleshow’s Database of Illustrations & Images
Finding the perfect images and illustrations for your videos can be a daunting task. Many video production service providers have thousands of original illustrations to help you create unique and professional-looking videos. At the same time, the software also allows you to upload your own images and logos. There are also other free stock photo sites like pexels.com.
4. Create Customer Testimonials
Creating videos of customer testimonials is a unique way to promote your products or services. It is highly likely that many of your satisfied customers would be pleased to share their video feedback. Ask them to send a video, and you can create a full-fledged testimonial video and post on your website or share on social media.