Moving your business onwards and upwards is made easier when you know which digital marketing strategies to use. There’s a lot of noise out there and marketing to achieve sales can be expensive. The good news is, any business can take advantage of today’s technology-driven world to get started and build up an enviable presence to rewards your business with a good reputation and a revenue.
Claim your business online
We are all part of an online world, and this means more and more people are turning to Google or Bing in order to find information. One way to help propel your company forward is to create a Google My Business account and get yourself listed on the search engines. By doing this, your company appears on the maps that present in the results following a Google search. Clearly this is a must do task to increase your online presence, and reach prospective customers for your specific products or services. This service is free to use and easy to set up, so don’t wait any longer right this down and set it up as soon as you’ve finished reading this article as we’ve got more digital marketing tips for you.
Create social media accounts
Social media is a revolution in it’s own right. Yes there’s the industrial revolution and the technology or digital revolution, and social media really is right up there too. Having a social media presence is a necessity. The challenge today is, there are so many different channels and that is confusing to a lot of businesses – they just don’t know where to begin. However it’s not that hard – the starting point is ‘data’ – and the knowledge comes from it. How well do you know your customers and where they hang out in social media? For instance, if your product is tailored to a younger demographic, then Instagram would be a better choice. However, if you’re looking for those who are slightly older, Facebook is the platform to use. Keep in mind it’s always okay for your company to have multiple channels associated with your brand, but you want to ensure you’re being active. Follow the best practices for business social media behavior for the best results.
The Internet is driven by content so your business needs to get amongst it. For instance, your company will be found online if you have content on the various platforms that’s specific to your business. Whether through a website, or social media channels, unique require news about your company shared will work well via SEO and SEM tactics so your business can reach it’s intended audience. Even if your company is just starting out, an online presence is the first step to take and it needs ongoing attention. Take Boat Planet, they created a website and online content to start building a brand around they’re open for business. There’s not such thing as starting too early when it comes to getting a presence online.
Aside from creating quality content and getting yourself on social media, another way to make a name for yourself is to consider online advertising. Whether you do this through social channels or Google AdWords or the like, you’ll have the ability to reach a specific target audience for a very low cost when you know what you’re doing.
Another successful approach is engaging influencers to mention your product or service. Sometimes your company can take off just by having an influencer marketing is big business in it’s own right. For your brand, if you know of a celebrity or a local company that has a nice online or social following, reach out to them and see if they’d be willing to drop your name. Most of the time, you’ll have to do this by offering up some free swag, but if sending them a t-shirt with your logo on it gets you a mention from an influencer, it’s totally worth it. It is also a real business with Agencies offering influencer marketing services and of course this is a service which can be expensive so do your research before committing your hard earned cash.
Ask for word of mouth
Even in a world inundated with technology, people still like receiving unsolicited information from other people. Businesses get in on the action by incentivising customers for referrals and this could also work for your business.
Moving your company forward is important, and the best way to do this without blowing your marketing budget is to focus on marketing strategies and technology so you can get creative with your resources.