Are you wondering what kind of content marketing is relevant today? As artificial intelligence is taking the business world by storm, you’ll find it also has found its way to content creation in the form of AI writers like ChatGPT. Plus, AR (augmented reality) and automation are used. Technology is now front and center of most content creation and marketing strategies.
Marketing technology has quickly become a driving force behind content marketing in recent years, and the trend looks set to continue.
To ensure your campaigns are optimized for success, marketers must stay informed of cutting-edge trends that support their organization’s larger goals. This includes utilizing technologies such as machine learning and artificial intelligence (AI) to capture, share, and analyze consumer insights faster than ever before
You can stay ahead of the curve and keep your campaigns at the cutting edge. Learn how to elevate your content marketing strategies for maximum success over the next few years, including:
- AI Writers
- Augmented Reality
- Influencer Marketing
You can not avoid seeing content online about AI writers. They are all the rage; however, if you consider replacing your content writers with an AI content tool, think again. AI writers are in beta mode and have some way to go to provide highly accurate content for complex topics.
Embrace Augmented Reality for increased engagement. Augmented reality (AR) is quickly becoming one of the hottest trends in content marketing. With more brands beginning to use AR technology, engaging your audience with experiences like virtual trial rooms and product visualization has never been easier—or more fun.
Create interactive experiences that educate and entertain users, pairing dynamic visuals with interactive features. It’s a great way to add a new layer of engagement to your content without building expensive hardware or software.
Automation can reduce time spent on manual tasks, allowing marketers to focus more on creative, strategic initiatives.
With automation marketing tools, you can set up a workflow of rules and processes that digital assets pass through before optimizing and distributing each.
The use of influencers within content marketing will continue to dominate social media for the foreseeable future. Luxury brands have been utilizing influencers for some time, and now with nano and micro-influencers, many other brands have begun to incorporate them into their content marketing strategy.
The popularity of influencer marketing derives from its ability to deliver advertising more authentically. As brands begin to introduce influencer marketing into their strategy, they will turn their attention to the micro-influencer.
As the name suggests, micro-influencers have a much smaller social following than the ‘key opinion leader’ with millions of followers. Micro-influencer marketing, however, offers ‘regular’ consumers the chance to share their product experiences across their network, building up trust.
High-end brands are buying land in metaverses like the Sandbox. They are creating NFTs and using metaverse architects to design fun buildings and outdoor spaces.
Content Is Key
How content marketing positions itself as the driver for engagement and sales is evolving. White papers and blog posts detailing a brand’s latest acquisition will soon be a thing of the past. Content marketing now focuses on creating exciting content that entices people to engage.
Personalisation will become increasingly important
Personalized content is not a new trend. However, its presence will become increasingly important throughout the year. It is said to be key to delivering customer experiences, and the more personalized content and experience offered, the more likely it is that a conversion will be made.
When users enter a landing page and enter information such as name and email address in return for a downloadable resource, not only will the help of personalized data provide the user with a greeting specifically to them, by offering them more of the same content they chose to download on their first visit, it will successfully provide them with original, helpful content.
Therefore, as marketers strive to increase their digital footprint, personalization is becoming increasingly important. Tailor content for each user’s needs and interests by leveraging multivariate testing and automated segmentation.
With AI-powered tools, you can optimize content for target keyword searches, placing your brand front and center of organic search results. You can also track user data to gain valuable insights about which content types resonate with users. This feedback loop helps you continuously optimize campaigns for maximum reach and engagement.
Focus on content very time
Quality content can have an invaluable impact your audience engagement, conversions, and bottom line. It’s time to go beyond just producing shorter-form content when there’s a focus on longer-form formats, including:
- White papers
- In-depth case studies
- Topic guides
- Research reports
Content in longer formats offers a unique opportunity to share engaging stories that reach users through their preferred channels while also providing them with valuable insights they couldn’t get anywhere else.
Plus, since this type of content requires more involvement than shorter snippets, it leads to higher engagement rates. If written well and appropriately optimized for search engine visibility, this content can also help increase long-term organic traffic and provide an ongoing source of leads for your campaigns.