In today’s technology-driven society, no business is complete without a proper web presence. It is almost unheard of for a business to find success without some sort of digital visibility. Social media is a great way to connect with local communities, but you need a well designed home base.
Your business website serves as a designated digital location for your organization, so it is important to invest time and research into getting it right. Here are a few of the basic elements to include in your business website design.
Your home base needs a place for products and services
Your business website should be your digital home base, so you need space designated for showcasing your products and services. Create a “Products & Services” page, and fill it with all of the best things your business has to offer. Like this signage company has done, create a space (even if it is simple) for people to browse through your products.
Make sure you use quality images to display your products, and keep the product descriptions brief. You may use a call-to-action button labeled “more info” to keep web users engaged in your website a little bit longer.
Communication should be a top priority
Communication is a supremely important factor in many areas of our lives. Our professional lives require us to engage in communication on a daily basis, and building a successful business website relies heavily on how well you engage your visitors to share their thoughts and experiences.
Create a “Contact Us” page on your website, and fill it with an array of different mediums through which web users may contact your organization. In addition to creating a “Contact Us” page, you should encourage communication in other ways throughout your website’s design. Try adding a small contact form to the homepage, for starters.
Research all things pertaining to SEO
Search engine optimization is what you need to master in order to get your business website in the top of the rankings when people search relevant keywords on Google. The benefits of ranking high in the results should be clear, as millions of people per day will then see your site.
Optimize your design for mobile access
The way in which people access the internet has heavily shifted to mobile devices. Most of the population of the world uses their cell phone, tablet, or iPad to access their favorite sites on a daily basis.
It is vital that your business website optimize for mobile users to remain relevant within the industry. Mobile optimized websites also get priority ranking rights on Google, as Google’s algorithm works to make search engines more user friendly.
Create space for quality content
The more quality content your website produces, the more likely you are to rank in the search engines. Your website is also far more likely to maintain the attention of web users when it contains engaging, enriching content. Work a “Blog” page into your design to expand your digital reach in the online community.