Digital marketing is at the forefront of every business nowadays. If you’re looking to promote a product or service – or even just increase the public perception of your brand – then digital marketing is the way to do it.
With digital marketing, you often see lots of trends that come and go with the years. As we look ahead to the rest of 2018, what trends are on the horizon? To help you prepare for what lies ahead, here are the best digital marketing tips for the upcoming year:
Continue To Be Active On Social Media
Businesses must continue to be active across all their social channels in 2018. Social media use keeps on growing day by day, making it all the more important that your business is on it at all times. However, 2018 is the year that you should start rethinking your social media marketing strategy. It’s time to try something new and get ahead of the trends before everyone else follows.
One great idea for social media this year is to make use of live video features. Facebook, Instagram, and Twitter all have live streaming built in these days. This gives companies an opportunity to generate hype for things by hosting live events on social media. Get people excited for a big reveal and show them new products via live streams. It’s an excellent way to showcase products or services in action, but you can also use live videos to bring consumers closer to your brand. Stream from inside your office and introduce team members to your audience. This helps develop a closer connection between your customers and your brand, which will only be beneficial moving forward.
Develop A Strong Content Marketing Strategy
Content marketing is set to dominate even more in the coming months. While traditional advertising will never truly become obsolete, consumers are far more keen to learn about new products or brands through content. They’d rather watch a quick video or read a blog post than being peppered with adverts they don’t want to see.
When it comes to a strong content marketing strategy, you need to attack things from all fronts. Don’t just rely on written or visual content, provide a mix of all different things. This again links back to social media as you need to push most of your content through those channels. The key to great and engaging content is to come up with things people haven’t seen or read before. If you just re-hash what your competitors are doing, then it won’t be beneficial. Take a leap of faith and come up with original ideas that offer something new to consumers.
Increase Your Email Marketing Efforts
There was a time where email marketing suffered a bit of a lull, and we wondered whether it was finished for good. However, these days, it remains one of the most effective digital marketing techniques around. What’s more, it’s a low-cost, high reward, technique too. The reason for its increased effectiveness stems from the rise of mobile devices. Everyone has a phone or tablet with an email app these days. Most people will open their emails on a mobile device, and are more likely to see emails than they were in the days where these devices weren’t used. They get notified of emails received and can open yours right away.
Your aim for 2018 should be to expand your mailing list and get more people registered to receive emails. How can you do this? Well, you need to focus on getting the emails first and foremost. The best approach is to be transparent and honest with the consumer. Tell them what they’ll receive by signing up, and make it seem worthwhile. Gone are the days of emails filled with blatant marketing and advertising jargon. Now, people want to open things that provide them with something beneficial – like tips and advice. Combine email marketing with your content strategy to send out mini blog posts and link back to your website. Give them email content that talks about something but is also relevant to a product or service, convincing them that it can help them out. As a result, you will start generating more leads and make more sales.
Optimize Your Website For Voice Searches
One of the big consumer trends of 2017 was the emergence of smart speakers and virtual assistants. Amazon Echo and Google Home were the two most prominent, and sales soared. People enjoyed these products as they allowed you to search for things simply by asking the speaker a question. It would conduct the search for you, telling you the top results. Couple this with the rising use of AI in phones and voice search is quickly becoming a massive thing.
Consequently, you should make 2018 the year you optimize your website for voice searches. What does this entail? Mainly, you need to focus on long tail keywords and phrases. When someone conducts a voice search, they’re likely to say something like “find the best digital marketing tips for a small business” rather than simply “best digital marketing tips”. As these devices get more popular, so will voice search. Don’t miss out on potential traffic by not optimizing for this type of search.
Make Everything Mobile
Finally, you need to make your digital marketing mobile in 2018. Every single thing you do needs to be fully optimized for mobile devices. This applies to your website, content, and even your ads.
At this current stage in the digital marketing timeline, it’s simply unforgivable if you don’t cater for mobile users. More people browse the web and social media on their phone than desktops; they’re the majority these days! It damages your brand and hurts lead generation when you aren’t mobile-friendly.
To summarize; these five tips will help you develop a winning digital marketing strategy in 2018. It’s a new year, which means you can start trying new things and getting ahead of the game. Don’t be afraid to step out of your comfort zone and try new ideas that aren’t popular just yet. At the end of the day, it prepares you for what’s to come, and everyone else will eventually play catch up.