After spending plenty of time researching your unique business idea, you finally launch it. You created a formal business plan, raised the funds, and went through the process of setting up a legal business structure. Still, whether your idea is a brick-and-mortar business or one that’s strictly online, you won’t get far unless you get your business name in front of people.
Fortunately, there are many ways to get people to pay attention to your business. Let’s look at how you can get the word out through trade shows, conferences, county fairs, content marketing, social media, print, television, and radio:
1. Trade shows
The nice thing about trade shows is that it can help you get a direct impression of how people respond to your business idea. In order to do well at a trade show, you should get a custom canopy tent to attract attention. Set up a well-organized display table to promote your items or your literature and offer plenty of giveaways. Don’t focus on selling, but spend time building relationships and collecting contact information, particularly emails. You can then follow up and offer your visitors a special first-time buyer discount.
While conferences are an excellent way to network and meet influential people and thought leaders in your field, your ultimate goal is to become a speaker. If you have established your name in your industry before you started your business, you might be able to get a speaking gig. Talk about what you had to go through to set up your business and share tips on how other people can create their own business, too.
3. County Fairs
County fairs may work for you if you have a suitable product for the demographic. The big thing about county fairs is events. The big show after sundown could be anything from a concert to a tractor driving event. Since county fair organizers are always looking for sponsors, sponsorship is a good way to get your name mentioned, or maybe even lit up with a neon sign.
4. Content Marketing
One of the best ways to get your name out there on the internet is through SEO and content marketing. There are a number of ways to generate content-for instance, write guest blog posts, write blog posts for your website, start a YouTube channel, or teach a free class at online learning hubs.
4. Social media
The first step to take is to set up business profiles or pages on popular platforms like Facebook, Twitter, Google Plus, LinkedIn, and Pinterest. Focus on writing good descriptions and using the right keywords, and, of course, be sure to link back to your website. Your activities should include joining groups of like-minded people. You can also experiment with advertising on social media, as these ads can be highly targeted.
The purpose of publishing articles in magazines and newspapers is not to get paid, but to be given the chance to get an author’s resource box, where you can then mention your website or your contact information. In exchange for delivering free, high-quality expert content, an editor may be willing to let you share your business information in the resource box at the end of the article.
Putting ads on TV can be an expensive way to get the word out, but if you’re willing to try because you’ll be exposed to a huge number of people, then you can either buy directly from your local broadcast station or buy indirectly through an advertising agency.
Americans listen to commercials on the radio as part of a trade-off for receiving free radio. Radio advertising is effective, and it can be a low-cost medium to reach your ideal customers. In order to write a persuasive ad, you need to make it funny or trigger some kind of positive emotional reaction.
As you try out a few of these methods, be sure to take notes of how well your promotions are going. Unless you have some way of gathering statistical information, you won’t know what’s working and what’s not working. Once you’ve found a few winners, rinse and repeat. Additionally, it’s important to test as much as you can and to strive to constantly beat your best promotions.