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Tips For Starting Your Own Beauty Business

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Starting a beauty business can be an exciting way to earn an income doing something you love while helping others feel beautiful.

Before starting any new business, deciding what kind of product or service you want to sell is essential. Will it be an eCommerce business, or do you need premises for customers? You will also need to understand the industry and know who will buy your offerings. Plus, how will you fund your new beauty business? So many questions that need answers before you can open for business!

  • Choose your niche
  • Find a product or service line that works for you
  • Create a business plan
  • Create a brand identity
  • Start marketing
  • Grow your business

Choosing Your Niche

To be a market leader, you must create a new category with fewer competitors so your business can hit the ground running as soon as it’s open. Do you know what you’re going to sell? Choose a product or service that interests you. If you love it, you’ll invest your time and resources into your beauty business. Your enthusiasm and passion for your business will inspire you to create and share engaging content and encourage consumers to share it and join your new community.

A niche is a specific group of people with similar interests and needs. For example, if you are interested in makeup, you could focus on one type of makeup, such as eyeliner or lipstick. Or, you could focus on a particular skin condition such as acne or rosacea. The key is to find something you enjoy doing and know others would appreciate it too.

Finding A Product or Service Line

Market research will reveal where the opportunities are and what threats to avoid in the beauty industry. There are several ways to research to find a product line that works for you.

1. Track Competitors

First, you can find a product proven to work by researching similar businesses online. If you see a company with many positive reviews, you can assume its derivatives are effective.

2. Provide Solutions To Problems

Second, you can identify a problem people have and then devise a solution. Research online and join social media networks and forums to determine what beauty and body issues people struggle to overcome.

3. Improve Existing Products

Third, you can modify an existing product to solve a problem.

Ideally, your business plan may include combining all these methods as opportunities to grow the brand.

Wholesale or Retail?

Once you decide which direction to go, you should determine if you wish to be a wholesale distributor or a retail store owner.

Wholesale distributors usually buy products from manufacturers at a discount and resell them to retailers.

Retail stores typically purchase products directly from manufacturers and then sell them to consumers.

Wholesale distributors often have more flexibility than retail stores because they can choose which products to carry.

However, retail stores offer better customer service because they know their customers personally.

You can store inventory in a warehouse and have a physical store and an eCommerce offering. You’ll need a commercial lease, staff, and insurance for your physical premises. Or choose to drop ship and just have an eCommerce business.

Your beauty business will need staff; however, they can work remotely. You may use freelancers initially to keep costs low while investing in marketing, website design, and development.

Create A Business Plan

It’s essential to have a business plan that covers all aspects of starting a business, including:

  • Business Structure – LLC or Sole Proprietorship
  • Financial plan and forecast
  • Staffing – employees, freelancers
  • Marketing Strategy
  • Technology


Set your beauty business up to succeed so you’re not aimlessly going forward without a clear vision of your final goal.

Creating a plan and a checklist can pave the way for your business’s future and ensure you regularly check in with your goals.

Without a clear list of what you hope you achieve, you won’t be able to measure your success.

Set realistic goals and achievable task-driven milestones, so you and your team see progress is happening and your beauty business is staying the course.

Create A Brand Identity

One of the toughest challenges is creating a brand identity. Once you’ve decided on a product line, you must decide on a brand identity which includes:

  • Deciding on a name
  • Creating a memorable logo
  • Choosing a colour scheme
  • Creating the tagline

Other elements will help customers understand who you are and what you do, forming part of your brand identity and being used in marketing content. Be sure your brand identity matches your business goals.

A brand identity should be simple, memorable, and consistent across all marketing materials. The best brands use a single word or phrase to describe their products and services. For example, “The Body Shop” uses the term “body.” Other examples include “Apple,” “Coca-Cola,” and “Starbucks.” If you’re launching a new product, consider using a simple logo, a short, catchy slogan, or a tagline to describe it.

Start Marketing

Marketing can be overwhelming for startups and small businesses. There are so many different marketing strategies. Today you can not go wrong with social media. Your customers will be found on Instagram, TikTok, Facebook, and Twitter.

Use Social Media

Before launching your beauty business, start getting the work out by building your profiles and sharing relevant and unique content that takes followers back to your site. Have an account on every platform possible.  This way, you can ensure that you cover the broadest possible audience.  Since not everyone has Twitter, Facebook, and Instagram, it’s essential to cover all your bases to avoid the risk of missed opportunities.

Social media has many advantages, including direct interaction with potential clients. Plus, you can build your online community and share your beauty business updates and successes with people who might not otherwise see them.

Invest time and resources in your targeted audience’s social media platforms. Your beauty business can reach thousands of potential customers, and you won’t have to pay anything upfront to use Facebook or Instagram. Social media is ideal for helping your business stand out from competitors.

Offer First Order Discount And Referral Program

One of the most effective ways to acquire new customers is with the first order discount.  See our article on how to use email marketing to share your first order discount and continue sharing your promotions using email.

Plus, to retain customers, the most common strategy is a referral program. By offering deals regularly, you’ll find that your customers will feel much happier overall and loyal to your business.

Never Stop Learning

As a beauty business owner, it’s important to remember that styles and techniques constantly change.  Try to always continue to get certified and take as many classes as you can get your hands on.

This will ensure your business remains relevant with customers and compares favourably to your competition.

Final Thoughts

Start your beauty business using the tips in this business blog article. Create a business plan that sees your beauty business through all stages of business development and economic performance.

As the saying that, Rome wasn’t built in a day, and building your beauty business is no exception.