You’ve got your retail domain, a web host, and a great website. Site traffic is increasing, you’re building your team, and revenues are going up. That’s all good news, right?
The trouble is the administrative workload and management is also increasing. You may find yourself engaging in more and more busy work, answering questions, and managing your team rather than doing the work you initially started out to do. What now?
It’s time to simplify your processes, increase sales revenue, improve customer relationships, and cut the costs of doing business via your website using these five tips.
Personalize Your Website
Customers are visiting your site, shopping multiple products you offer, and adding to their carts, yet they are not purchasing as often as you would like. Tailoring your site to individual customers is a simple way to build relationships and boost sales by:
- Providing recommendations based on items customers have viewed, added to their cart, or saved in their wish list.
- Creating a sense of urgency to purchase or engage by offering a limited time offer using a discount or a freebie when they provide an email address or make a purchase.
- Enticing customers to return to your site at a later date by sending personal offers or discounts on birthdays, seasonally, or based on their preferences requested when they registered for an account on your site.
- Offering suggestions for your services or products at specific times of day or by the location of the customer.
- Suggesting items or services based on what industry or market they are in.
Workflow, time and team management, and lead conversions are crucial to any business. However, they take a lot of work and time to manage. Your website can be a robust machine for capturing, communicating, and converting by automating various behind-the-scenes processes. The most common automations are easily done with these simple solutions:
- Generating industry news alerts as well as new blog post and comments notifications.
- Receiving alerts when customers register to your site, provide an email for newsletters, or fill out an intake form. Once they have contacted your site, be sure to send an automated thank you note with a further call to action for maximum engagement and onboarding opportunities. This is also a cue to check your analytics to further personalize your visitor’s experiences.
- When customers have a technical question, or need to return an item, provide them with a support ticket. This is highly effective for customer satisfaction when used in conjunction with a live chat program. (More on live chats below.)
- After visitors have provided you with contact information, automate the process of compiling lists that are tailored to their wants and needs. When you send your newsletters, use these lists to meet specific client desires.
- After any kind of contact with your clients and customers, use automation to centralize notes and turn activity into projects. You can then streamline those projects automatically for your team which improves internal communications and lead follow up.
- Before purchases, automate processes to create proposals or estimates. After purchases, set up an invoice and set reminders for both outstanding estimates or invoices.
Chat programs are proven tools that provide outstanding customer support and convert more sales. You can message in real-time, lower cost per interaction, deliver proactive engagement with customers and clients, turn support teams into a sales force by converting chats into tickets or appointments, improve timeliness of responses to inquiries, and provide ease of file sharing.
All of these features will facilitate stronger loyalty and relationship with customers. In addition, the ability to chat live using a multilingual chat program is of great value in an expanding global marketplace.
Applications of chat programs include: audio-video conferencing with vendors and clients, visitor recording to track or evaluate interactions, screen sharing for immediate access to technical issues, and a clever way to crowdsource for creating additional services to meet clientele wants and needs. Lastly, use chat programs to provide surveys, opt-in forms, contact forms, popups, auto-invitations, or automated callbacks.
FAQ Pages are a simple way to proactively answer questions that customers may have, put their concerns to rest, and generate trust. The way to address these concerns is by tracking questions that come up repeatedly. A few ways to incorporate FAQ pages are to link them to service or product descriptions, pricing, or shipping details. Frequently asked questions can be found in support tickets, emails, chat windows, and phone calls. The answers to these questions should be kept positive and simple using bullet points or another similar layout style.
Blog About It
Blogging about your business, services, and FAQs is an excellent way to add a personal touch to your website. You can reach out to your target audience in a friendly way, tell stories, provide examples of your service, market specific products, and share successes gently, but effectively. People desire information about how you do business and blogs are an effective way to communicate. By strategically embedding tags and keywords in the titles and body of the blog, you can drive up SEO and visibility, thus increasing sales opportunities.
Personalizing your website is an intelligent and strategic way to set your business apart by streamlining processes, enhance sales, save time, effectively manage your customer’s information, improve your team’s communications, and build trust and loyalty with customers. What business wouldn’t want these results?