When it comes to communications in the corporate world, it is vital to remember the importance of adding a personal touch. Many people in the world of business, including the sales industry, make their communication so corporate that it puts people off completely. When it comes to email communication, people have a tendency to simply hit delete when they receive corporate emails that look like they are just trying to sell something.
This is something that you can address by making sure you personalize your emails. Everything from the subject line through to how to introduce yourself in an email is important if you want to add a personal touch that will intrigue and engage recipients. Making sure you use the recipient’s name in the subject line and the intro is also a great way to reduce the risk of your email being deleted.
Why do you need to personalize emails?
When you are sending emails out to potential customers and prospects, the last thing you want is to make them stuffy, corporate, and sales pitchy. These are the types of emails that most people despite receiving and often they are deleted without ever being opened. However, if you add a personal touch, you are far more likely to grab the attention of the recipient and get them to open the email. This is a good start.
Your next step is to ensure that the email body continues to be personalized and engaging so that the recipient continues to read on after opening the email. Again, continue to address them by name in the email and make the tone conversational and friendly rather than business-like. You need your email to make an emotional connection with the reader and by making it more personal this is something that you can achieve more easily.
There are various methods that you can use to make your emails more personal. As mentioned, using the name of the recipient in the subject line and throughout the email is important. Also, making sure you introduce yourself by name and what you do is important so that it doesn’t just look like a generic email that has been sent out on mass. In order to make your email more relaxed and human, you can also add a little humor.
Of course, the main aim of your email is to offer them a solution to a potential problem. However, doing this in a sales-like way simply puts them off. By making your email more personal, you can make it sound like you are offering a helping hand as opposed to trying to sell them something. This can make all the difference when it comes to how well-received your email is and when it comes to the success of the mail.