Connect with us


Dipping Your Toes in the International Business Pool

Last updated by


man holding tablet

While doing business internationally is always a risk, the signs are in place that the global market is on the upswing. That means that if you’re a business owner, you might be missing out on a fantastic opportunity if you choose to keep your business confined to local areas. If your growth is stagnating with what you’re trying to do within your own borders, it might be time to think about going abroad to find areas where you can still find unsaturated markets for what you’re trying to sell.

Of course, making the jump into international business is not something that should be entered into lightly. Before you decide to do it, it’s a good idea to do some research on the country or countries you’re attempting to infiltrate with your business. You also have to consider the costs of such an enterprise and whether or not you will make enough money to make the enterprise worthwhile.

You have to think of all the little things. For example, if you’re going to be doing business in Belfast, it’s a good idea to set up your phone system with virtual 02890 numbers so that local clients will be more likely to answer your calls. You also have to keep an eye on the bigger picture, which is where the tips delineated below come into play.

Do Some Legwork

Simply reading market reports about a foreign country or doing some internet research on the subject isn’t enough to ensure that your international business plans will be effective. It’s a good idea to visit the countries in which you plan to operate and start making some contacts. Find reliable people, both in the business community and in the local government, and begin making overtures. Beyond that, it’s a good idea to find associates who may have done business in the targeted countries in the past to see what kind of experiences they’ve had, both positive and negative.

Be Prepared To Start Over

If you’ve done well enough to think about doing business somewhere other than in your own country, it likely means that you’ve established a brand name that people locally know and trust. But that doesn’t mean that you’re ready to bring this brand to another country. Language and cultural differences might mean that your methods of marketing might not make the same impact. That’s why you have to be prepared to start your whole marketing and branding process over again when entering another country.

Take Extreme Care with Your Hires

Doing business overseas means that you’re likely going to have to delegate some authority to others; because you can’t simply jet to some distant location every time there is a problem. This is your business that’s on the line though, so you have to make sure these people, from managers of operations to sales staff, can be relied upon to conduct themselves in a manner that befits the business that you’ve created.

Take the time to perform due diligence before making a leap into an international business environment. These early baby steps will help you break into the markets of other countries down the road.