Social media platforms are great places to find your audience. However, you need to understand the tricks and best ways of locating your target audience on them. It can be quite overwhelming if you are not prepared to handle the dynamics of social media. Most particularly, just focus on the social media platforms that suit your operations.
Don’t be found all over if you are not ready to keep your audience engaged all through. There will be no need of engaging on every social media platform to spread the word concerning your brand.
Ideally, there will be many platforms and millions of members every day from different social media sites. First, however, you will have to make a choice of where to find your audience. Your responsibility is to locate the members who have an interest in your services and products.
The beauty of social media platforms is that you can focus your attention on specific audiences and expose your brand to them. Nathan Yeung, the CEO of Find Your Audience Online, advises establishing thought leadership and brand personality to increase exposure for your brand on social media. He further recommends the use of live stream to assist in connecting with a bigger audience.
You may come up with a good product, but unfortunately, not many people may be interested in it at first. All you need to do is to go after those interested in it and lay your focus there. Both of you need to find each other, and that is when you need to do your homework well. Listed below are useful tips to apply in your search for the target audience.
If you have the right products and services, your audience will definitely be looking for you. All they need to know is about your existence. Therefore, their search online will not be about your company’s name but rather the products you are offering. They will tend to use words related to your niche, like “best furniture” if you are dealing with furniture and fittings.
Therefore, it will be important to include these keywords in your website content to enhance the chance of the customers finding you.
A simple approach is to ask yourself how people would seek to find you through search engines. Then, use keyword tools to help you identify the most common and relevant keywords in the industry.
Where can you find your target audience?
This is a fundamental question to ask. It is important to know your prospects and customers hang out. Where do they mostly spend their time? As of today, Facebook continues to be the leader in social media sites.
Most people spend most of their time here. In that case, it is most likely that a good portion of your target audience will be found here. However, there will be many more channels to go for, especially if Facebook is not the right platform for your work.
With every social media site, there are specific characteristics that attract some type of people. Some of them may not be on your list. Therefore, take time to search for information on who is using what site and whether it would be a prudent idea to get your presence there. You can also do both an offline and online survey to establish the social media platforms that they use. You could also do this through a feedback form included in your email newsletter or normal print.
Be a Groupie
Human beings are social animals everywhere, including when they are online or in the real-world setting. We all love to congregate together and socialize in groups. Therefore, join social media organizations that are suitable for your type of business. Become an active member of such groups. When you attract a liking to yourself, this will organically draw a good audience to you.
Take Part in Conversations
Once you have identified the social media platform to use, comment on posts and status updates. Provide useful information on these platforms and most importantly, reply to tweets if you are on twitter.
Always remember that social media will take some time to build a brand reputation. So keep saying things that people are interested in, and you will win them.
Finding your target audience online is a well-calculated process that needs thorough background research. You should take leadership at all levels and continuously engage your audience to attract a loyal following.
Each social media platform has its own benefits, and you should make sure that your energy and time is spent for the best return on investment.