A blog is sometimes seen as a website’s poorer relation. Standalone blogs tend to get lumped in with social media, while the blogs appended to websites are not always seen as the obvious port of call for site visitors. However, sites like WordPress.com command vast audiences. They benefit from inhabiting a world where social media and business websites merge. If you can visualize these two aspects of the Internet as twin bubbles in a Venn diagram, inside this intersection is where some fantastic and engaging activity is playing out every second of the day. Once website managers realized they could harness the power of social media, online enterprises were revolutionized. Affiliate marketing is a fairly recent development in eCommerce but the affiliate networks which are expanding all the time are also tapping into that junction.
Blogging has never been more crucial at driving traffic to your site, but if you want to make your blog perform at 100%, there are many factors you should be aware of and listed below are five of the most crucial tips for a standout blog.
1. Your blog must be visually attractive
While it goes without saying that the singular most important aspect of blogging must be engaging content, you must also utilise the potency of your web interface. You don’t necessarily have to fork out big bucks for a premium WordPress theme, but it will certainly pay dividends if you spend some time thinking about how you are presenting your information to your readers. Your site must be constructed so that visitors can readily navigate through your pages and are encouraged to interact with your articles. You must find a balance between portraying the maximum amount of information relatively concisely while avoiding your state becoming too busy or cluttered.
2. Encourage feedback
Another crucial aspect of blogging is the way it can help to build your customer base. Once visitors become engaged with your blog, it becomes the springboard for regular two-way communication. You can reach out to your regular visitors and encourage them to feel a valued part of a team, rather than just more customers. This networking aspect will help to drive traffic to your site. Also, when you comment on other blogs, ensure you leave a backlink (URL) to your own blog.
3. Ensure clients find you
Search engine optimisation (SEO) is a critical factor in enticing the maximum numbers of potential customers to your home page. Ensuring your content is seeded with appropriate keywords will help search engines to seek you out. SEO is evolving all the time so it is important to refresh your pages on a regular basis; search engines will begin to ignore stagnant content. Avoid cluttering your blog with keywords, as search engines are sophisticated enough to recognize when content isn’t flowing organically. The good news is there are free SEO tools online that will help you construct a competent web platform that will start ranking highly among results.
4. Quality not quantity
If you do not have anything useful or valuable to communicate with your audience, it goes without saying they will not return. Strong content is everything. You have to ensure that you develop interesting and pertinent information, allowing readers to contribute their own comments. Above all, blogging has to be undertaken as a regular activity to attract those search engines. You must find content that will truly engage your audience,e. It addresses their particular interests and aspirations among the host of other websites that may be doing something similar.