Although the wedding industry is huge and brings in a lot of money each and every year, making your stamp on this industry can be hard. Especially if you’re a small business or are just starting out, it can be challenging to know how you can set yourself apart from the competition and spark the interest of the thousands of brides and grooms that are planning their weddings each year. So whether you’re selling vintage engagement rings or your delicious catering, here are three tips for marketing your business within the wedding industry.
Take Advantage Of Social Media
Modern weddings are often primarily planned via the Internet. Knowing this, it’s vital that you have a strong social media presence if you want to be able to be found by modern brides. To do this, Michelle Reynolds, a contributor to Chron Small Business, recommends taking your business to social media sites like Pinterest, Instagram, and Facebook. All of these sites rely heavily on images, which can be a big help when trying to market your wedding services. If a bride likes what she sees online, she’ll be much more likely to look into your business and potentially hire you for your services.
Write Useful, Informative Blogs
When a new bride is planning a wedding, there are likely a lot of questions that she’ll need answered. While she could pull information from her friends and family, many modern brides also turn to the Internet to give them advice and suggestions. For this reason, Kathy of BrideAppeal.com suggests spending all the time you’re not fulfilling orders on writing content that will help brides better plan their big day. If you’re able to write quality, useful, and informative content that can help a bride in all areas of wedding planning, you’ll develop a rapport with brides who will then trust you to do some of the actual work for their wedding.
Get Out There And Network
Not only should you be focused on marketing your business to brides and grooms, but you should also be concerned with making connections and networking with other vendors in the wedding industry. Carly Cylinder, a contributor to the Huffington Post, shares that brides will often ask their current vendors for suggestions regarding services they still need. So if you have a good working relationship with others in your industry, you could get a lot more business simply by good word of mouth. To achieve this, consider attending industry events and being ready to make friends and share your expertise with other vendors.
If you’re looking to expand your business in the wedding industry, use the tips mentioned above to help you come up with some new and different ways to market your business.