Taking care to choose the right name for your ecommerce book store is one of the most important things you can do to get your business going in the right direction. This is particularly important for an online store, as your name will also serve as the URL your customers will use to find it on the internet. Furthermore, it will be the first thing you’ll say whenever anyone asks the name of your company. So, before you fall in love with some pithy sounding phrase, consider the following.
It Should Easy to Spell and Say
Ideally, upon hearing your name — having never seen it — a potential customer should be able to open a web browser, type it in and get right to your store. This also makes it easier to remember if they should happen to hear it in a radio ad or through word of mouth. When you’re brainstorming, try to think of words or phrases speaking directly to what you do. If you make them common sense, they will register that way for your customers too. Keep in mind people will typically find you by running a search, or from a link on another site, or typing your URL. The simpler your name, the easier it will be for a customer to do these things. For this reason, you want to avoid including special characters.
Keywords are a Good Place to Start
When you’re considering the types of ebooks you offer, what keywords come to mind? One of these, or a combination of them could well be your ebooks online store’s perfect name. What sorts of questions are your customers looking to answer when they purchase your books? Are you selling reference materials, novels or historical accounts? Whatever it is, running a keyword search around those topics might reveal a perfect name for you. Google’s AdWords Keyword Planner is a great tool for this purpose. Using keywords will also benefit your SEO endeavors.
If Nothing Comes to Mind…
Sometimes you will encounter a creative block. If so, there are a number of tools you can use to prime the pump (so to speak). One of the best is Shopify’s business and domain name generator. When you insert a keyword (or a phrase) it comes up with a number of relevant names from which to choose, all of which are available at that moment.
Check Social Media Too
Before you settle on a name and register it, take some time to check Facebook, Instagram, Tumblr, YouTube, Pinterest and etc. to be certain you can secure the name you’d like on each of these channels as well. Lock the name down the moment you learn it’s available, even if you have yet to build out your site. This way, when you’re ready to go, you won’t have to rethink your social strategy if you can’t use the name you like in social media.
It Should be Forever
Avoid trendy words and phrases. What’s cool today could be very corny in a couple of years. You want something with legs, something with which you will feel good about being associated forever. The last thing you want to do is invest a lot of capital in name recognition, then have to rebrand your business because a trend changed.
When all is said and done, if you choose the right name for your ecommerce book store, you’ll find it’s the absolute best form of advertising. Remember, referrals are the strongest leads you can get. If your name is easy to remember, speaks directly to what your ebooks store’s about and creates a picture in your customers’ heads, you’ll be off to a great start.