When you have a brick and mortar retail store or service-based business, you want to do all you can to get more people through your doors. However, if your store isn’t appealing to people walking in front of your property, you’re likely missing out on a lot of potential customers and or clients. To combat this, you need to hone your own strategies for how to entice people to come into your store to look around and hopefully make a purchase. So to help make this a reality, here are three ways to get more foot traffic coming into your store.
Advertise Free WiFi
If someone walking past your building isn’t necessarily drawn in by what they immediately see, you’ve got to think of something else that could draw them in. According to Alexandra Sheehan, a contributor to Shopify.com, one thing that might do this for you is by advertising free WiFi. With so many people using smartphones and many cell phone plans making unlimited data very expensive, more and more people try to use WiFi as much as possible. So especially if your store is in a well traveled area, you could get people coming in with the intention to use your free WiFi but who end up making a purchase with you.
Spend Time On Your Signs
For businesses that have a large window front, there’s a lot of real estate that you can take advantage of for enticing people to come into your store. But if all you have to rely on is a sign for your store, it’s important that you spend the time necessary to make your signage a success. To do this, RetailDoc.com recommends making your sign stand out from the competition. If you’re able to create a sign that is memorable for your particular business and that creates interest, you’ll increase your chances of your sign helping to bring more traffic into your store rather than merely telling everyone that you exist.
Get Involved In Your Community
To become more than a business to people, you’ve got to take action that makes you be seen as more than a business. To do this, Caron Beesley, a contributor to the Small Business Administration, suggests getting involved in your community through things like hosting events or participating in charitable service. By doing this at your actual store, you’ll increase the chances of people noticing that you’re there and making positive connections with your brand. Not only this, but getting more recognition for your name within the community could be a great way to additionally market your business.
If you’re interested in getting more foot traffic coming to your store, use the tips mentioned above to help you do just that.