You have probably heard the term ‘SEO’ being thrown around in the business world, but do you know what it entails and what the benefits could be for you? SEO stands for search engine optimisation and is the process of ensuring that your website remains visible on the big-wide-web. A common route for businesses to take when it comes to their SEO is to get in touch with a freelance search engine expert who can kick-start your SEO journey, increase traffic, deliver sales and keep you ahead of competitors. But why does your business need SEO? Read on to find out.
There is no denying that SEO is one of the most effective ways to target your desired audience and, as a result, increase sales. The majority of people head to the internet for everything they need to know. In fact, over 85% of consumers use online searches to find the service that they are looking for. If your business is one of the top results, then your chances of having a successful conversion are far higher than if your site was ranked on the 30th page – does anyone ever go further than page 2 of Google?!
The world of Google remains a mystery for many people, but it does follow its very own algorithm which decides where to place websites. SEO picks up on the rules of the search engine and implements them onto your website. The more ‘goals’ your website hits, the more it’ll be favoured by Google.
SEO works on building the relevancy and authority of your website in order to make it deemed as trustworthy and legit. This is done through a series of research exercises, mainly focused around distinguishing what keywords people use when searching for your service or product.
A lot of people expect search engine optimisation to be an overnight success and become frustrated when they don’t see the results they want from day one. Patience is key when it comes to SEO and a successful SEO strategy will be worth it in the long run. Bulldog Digital Media are specialists in SEO and know just what it takes to get your site ranking well.
So, what are the benefits of SEO for your business?
- Excellent for visibility: if you frequently appear in search results, then the searcher is going to feel far more inclined to trust your site and see what you have to offer.
- Holds a good ROI: SEO is well in the lead when it comes to return on investment – traditional marketing is slowly fading out and the digital world is very much taking over.
- Understand customers: tools such as Google analytics will track all traffic and provide you with reports based on what demographics of people are searching for your business. This is really beneficial as it can help you tailor future campaigns to your desired audience and also understand their behaviour.
With just a few of the benefits listed, it is clear to see that paying attention to search engine optimisation is more important than ever before. Outshine your competitors and give your business the push it deserves; you certainly won’t regret it.