No matter how comfortable you are with the online digital world, to compete as a business, you have to control your presence at least. Because if you don’t pay attention to how you present yourself online, someone else will take up that space, and it may not have all of the positive attributes you would like.
You can start with a business website, then clean up your social profiles associated with it, then make sure that you interact appropriately in the online world, and then make sure you delete stuff regularly if it no longer indicates your beliefs, opinions, or products that are available.
Start with a Website
If people search for your business online, they will end up at a website. It is more important than ever to take control of that web presence. Hire a great website designer if you don’t do it yourself, and make sure that people see something compelling whether they are on their desktop, their mobile phone, or any tablet. Your website is your entryway into your digital world. Make it count.
Clean Up Social Profiles
To have a solid online business presence, you have to make sure that connected social profiles are clean as well. Sanitizing profiles means that you have to go through and see how you present yourself as a business owner or manager, and how all of your employees that are associated with the company are putting themselves out there as well. One poor social profile among all of your business associates can mean the difference between gaining a client or making a potential customer shy away from you because they think that you aren’t paying attention to how you’re perceived.
The online world is all about interaction right now. If you figure out how to use your brand for business purposes, then you start conversations that show potential clients that you can be trusted. At the same time, you can put your two cents in conversations that don’t necessarily deal with your industry but showcase that you have a vested interest in what other people are working on or working toward. All the major brands have people who interact as the online face of their business. Having a few people in your company that are great at doing this is a huge benefit.
A final tip for building your online business presence is to automatically go through your output and remove things that just clutter timelines up. On the Internet, nothing ever goes away forever, but if you at least go through and delete your excess, it won’t be distracting people as they try and find more important or relevant information. Even cutting as much as half of your previous output down because it doesn’t need to be archived is a valuable task.