Videos are now one of the main sources of information that everybody goes to. Most content today is provided via videos – whether it is news, infographics, or even any everyday information. As an essential part of society today, it is important to keep your business in line with video content as well; this is why many companies are utilizing the use of video advertising. Research from Hubspot has even shown that 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI. You can see how much people are dependent on videos today, this is why video ads are a must.
This brings us to the question of Facebook video ads. Social media and videos are two main popular points to look at, these main elements make it important to optimize both of them. When looking to post a video for your Facebook ads, you will need to make sure everything is optimized to its best.
Here are a few tips and some information you should know about optimizing your videos for Facebook ads.
Attract at once
When it comes to video ads, the first two to three seconds is the most crucial part. People only have an attention span of eight seconds, this is why you need to make your ads short and attention grabbing. In fact, research from Social Media Examiner showed only 33 percent of people complete a Facebook ad video. This is why you need to make sure you keep the audience interested from the very beginning. Make sure you show them something that will make them curious and want to watch more and if they do make it to the end, keep them curious still to actually visit your site.
Make sure to place a call-to-action in your video ad, something that will get people interested and want to listen to your message. Your video needs to have a point – what is it you are trying to get them to do. If you do not have a CTA you are pretty much missing the point of creating a video ad.
You should choose oCPM bidding or Optimized Cost per Mille, which is the most flexible ad bid type to date. This allows you to have a better click through rate compared to CPC ads. This type of bidding will target people who are most likely going to click on the website after your video, rather than those who might just be engaged with the video. This generally helps to create a lower cost per view for your budget. You can check out more information on oCPM through Facebook ad bidding guide for beginners.
Make sure to choose the right target audience. Facebook ad videos have options to choose people who have seen your videos or content before, that way you can specify things more. Aiming for the audience that will most likely visit your site is key and it is important to not make the audience range so broad.
Create custom audiences
You can choose to create multiple audience for your video ads. You can create two audiences based on the people who have watched at least three seconds of the video to those who have watched 95 percent of the video. You can utilize this to create multiple versions of your video to test out the most effective audience. Facebook insights will also give you useful information about custom audiences and determining the most engaged users with your content.
So are your Facebook video ads optimized? If not, then time to utilize this information and get started!