When it comes to bringing in new customers, developing an effective strategy is in your best interest.
Without locking down guidelines for your efforts, you will end up aimlessly trying to figure out a system that works with no real solution.
Many business owners mistake trying various different methods with no real strategy and consequently end up frustrated. However, this doesn’t have to happen to your business. By merely applying the right effort consistently and meticulously, you will find yourself with plenty of customers in no time.
However, before we look at sure-fire new business initiatives, remember you will need to test, trial and implement different types of campaigns all the time.
Why? Well, customers needs and wants are everchanging, and your business needs to be in front of what’s causing the change. For example, the COVID-19 pandemic has altered our lives forever insofar as we are now more aware of when to:
- social distance
- wear a mask
- deep clean surfaces
- wash our hands
How is your business attracting new business since the pandemic? Reach out to your customers and targeted audience to learn what has changed so your business can meet their needs as they are today, not pre-Covid.
Continue to stay informed of why your customers buy from you. Plus, always ask them what your business can do to improve its offerings and service.
Here are some of the best and most effective ways to bring in new clients and retain them.
There isn’t a successful business operating in the western world that uses digital marketing strategies to stay relevant with their customers. However, digital marketing is far-reaching, and you won’t be able to do it all.
Online advertising includes Google Adwords, i.e. PPC, native advertising, display or banner advertising. Large traffic sites may also have their own advertising platform as well as use Google Adsense.
Search Engine Marketing (SEM)
SEM includes any campaign that improves the brand in search engine results. For example, using keywords in content marketing or the CPC (cost per click) of an Adwords campaign to ensure the URL is on the first page of search results. Plus all your SEO work – that’s executive to improve page rank.
Social Media Marketing (SMM)
Using a social network’s advertising platform to reach users of the social network. All of the extensive social networks have their own advertising network, i.e. they don’t use Google Adwords like independent publishers do. Jump onto Facebook, Instagram, Twitter, Linkedin, and you’ll see they actively promote their advertising system.
Mobile and Video Marketing
Research when it makes sense to dip into your marketing budget for a video advertising campaign, e.g. adverts on YouTube. Also, create videos for your website, i.e. explainer videos, and sell new products and services.
Using your own email marketing list to reach prospective customers is still a winning strategy for getting new business. Your email list subscribers have signed up to get your business marketing emails, and they can opt-out too.
Grow your email marketing list and send out relevant content that interests your audience.
Mix it up too – with an email marketing plan that has a delivery schedule for the year, and within it, make sure you include email campaigns that just have high-value information and incentives. Hence, your audience understands how much your business values their custom.
Word of Mouth
One of the most tried and true methods of getting your business out there is by word of mouth. One happy customer means that they will tell their friends and family about their positive experience. This is free marketing for you and should be taken advantage of.
Make sure to remember, however, that this also works conversely. For every unhappy customer that you create, they will also tell their friends and family. Therefore, making a good impression is in your best interest. Always aim to make your customers happy, and your good service will pay off with new customers in return.
Giveaways and Discounts
Incentivize prospective customers to make their first purchase. You’ll see many sites offer a discount on the first purchase when you sign up to their email marketing list.
Plus, the abandoned cart discount strategy is an email with a discount code to follow through with purchasing items left in the shopping cart.
Don’t shy away from giveaways. Give away samples of products or throw in a free service.
Your customers can be an extension of your sales team! An excellent review on Google Reviews will encourage consumers to follow through with a purchase. A mention on Facebook or another social network will also drive visits to your website and add to your reputation.
See this article on Google Reviews for your business.
Get busy with your marketing and advertising plan to attract new business. Include all the strategies mentioned, including email marketing, SEM, SEO and Google Adwords.
Remember to keep your marketing customer-centric. To do so successfully, you’ll need to communicate with your intended audience regularly – sharing your knowledge and tips to get their feedback on your business is meeting their needs.