When putting together all of the necessary components needed to pull off the perfect marketing event, do not forget to include flooring into your planning and budget. This is an essential part of any event, as what your guests will walk onto is very important with regards to how they judge the overall décor and validity of the event, not to mention how effectively your message will come across.
A Necessary Addition
Remember that if you are hiring an event hall, renting flooring may be essential to avoid damaging or dirtying the actual floor underneath. Many organizations that rent out halls for events will make flooring an essential prerequisite to running events. For this reason, you need to ensure that the flooring you end up purchasing is resistant to scuffing and the constant grinding of heels and soles, can be easily cleaned, and provides an impregnable layer between the event and the actual floor.
The best type of exhibition flooring is one that can be easily laid out and then packed up again. A flooring that is very accessible is essential, as anyone that has ever run an event knows that the unpredictable will always happen, and this extends to floor-related issues as well. You need to be able to easily and simply take flooring apart in the event of an emergency.
The Best Kinds of Flooring
- Flexible Rubber Tiles: These squashy, rubber tiles are among the most simple and straightforward to install into an event floor. They generally come in a jigsaw design, meaning that they can be put together in a puzzle-like fashion across a floor. They also ensure the safety of your patrons, as falling onto such a design guarantees a softened impact.
- Carpets: For a fancier event, with a highbrow clientele, some attractive carpeting goes a long way towards making a good impression. You don’t need to make a big sacrifice budget-wise, however, as there are plenty of affordable types that still look luxe and are comfortable.
- Electronic Display Flooring: One of the most ingenious and entertaining ways to inform guests in a fun and vibrant way is through the use of electronic display flooring. These are large tiles which can display imagery and text or animations. You can’t go wrong with this type of flooring if your main goal is getting messages across.
How to Make Flooring your Own
When choosing your perfect flooring, it is essential that you choose something that perfectly suits and accentuates your company’s overall outlook, and the design of your marketing strategy. As mentioned earlier, your flooring is one of the most integral parts of your event’s aesthetics, and so you want your underlying theme to come through as strongly as possible.
You want to keep the demographic of your clientele in mind when deciding on the type of flooring to employ, so the examples listed above should be carefully considered before making a choice. If you are on a limited budget, then flexible tiling will be the best way forwards.