It’s important that you take every opportunity that you can in order to help your business grow. If you’ve noticed the increase in the amount of time and energy that businesses spend in the video realm, then that should indicate to you where some of your personal success may lie as well.
Specifically, video can help you grow your business by utilizing video advertising, getting a YouTube channel started for your business, utilizing live streams on the various social media platforms that are available, and doing face-to-face chats whenever you can, as opposed to typical phone conversations where audio is the only thing communicated.
Using video advertising for your business is a relatively new idea. And there are lots of variations on the theme that you can use to your competitive advantage as well. There is direct response video advertising, where third-party software contracting you to have a completely transparent view of who you are advertising, and what sort of interactions occur between a client and server side web connection. Video advertising works the best when users are working our way through the most popular web content.
Starting a business YouTube channel is a huge opportunity that you can use with respect to current video capabilities as well. Whereas early YouTube channels were more personal and creative, some of the major ones now are entirely commercial. Businesses are finding ways that they can be helpful in the short, searchable video format, and it drives customers to their physical locations, as well as establishing an amount of brand trust that was not available prior to now.
And it’s hard to overstate the importance of using live streams for business in today’s social media world as well. Facebook, Snapchat, Twitter, Periscope, and many others now have live stream potential that is ripe for the picking. With minimal technology, – just basically a modern cell phone – you can have a spectacularly well-produced live stream if you understand some of the basic aspects of lifestream technology and programming.
And finally, have you utilized face-to-face chats since the technology became available? Skype has been around for quite some time, but now Facebook specifically has made video chats easier than ever. As long as someone has an account and is online, you can click a button and you are automatically face-to-face with the person in question. There is an incredible amount of professional opportunity when it comes to this, but it does take a little bit of practice. You have to spend some time utilizing the camera and understanding what sort of emotions are conveyed through this particular medium. But, after some practice, it gives you a definite advantage when trying to get your message across.