Most of us open our web browser to a homepage that is set to one of the main search engines available, most likely Google. People work directly from search engines to find anything and everything they need online.
It is estimated that more than 80 percent of online searches result in direct sales or an in-store visit. For a small business, this is an undeniably powerful tool.
In a digitally driven world, website optimization is a key factor for success. Check out these helpful tips to optimize your small business website, and boost sales.
Keyword research and content integration
All optimization efforts in web design begin with keyword research. It is important to gain an accurate overview of the most current search landscape to more efficiently decide upon useful keywords.
Once you have narrowed down the most relevant key terms, it is time to find a creative way to integrate those terms into the site’s design. A business blog, like this one, is one efficient way to boost keyword density on your website.
Speed is rewarded by search engines
A slow website will not typically rank very high in the Google search results. Google has begun to deal out ranking punishment for slow-running designs. Always optimize your business design for maximum loading speed.
Google’s Speed Insights is a tool designed to help web builders find the elements in their design that are slowing it down. The tool will also provide helpful suggestions to fix the problem.
Be meticulous when designing
Too often, designers get lazy when building their sites and do not fill in all of the proverbial blanks. Create proper addresses for each landing page of the site. Try naming page titles using the city+service format. For example, Phoenix Auto Body.
Apply the same thorough design to every element of the website. When filling in metadata for images and videos, integrate relevant keywords into the descriptions and titles.
Responsive designs are optimal
A website with a responsive design changes the way it looks to match the size of the screen a user is using for viewing. Over half of all online searches begin with mobile devices.
If your website is not optimized for mobile use, you lose over half the opportunities for people to see your page. Within the next few years, responsive design will be the standard for all web builders.
Short, sweet, and to the point
The internet works a bit differently than a newspaper or book. People expect to see larger fonts and shorter paragraphs online. Digital technology has driven and encouraged a culture of convenience. Be short, sweet, and to the point when displaying textual content.