Pay per click, or PPC for short, is one of the most powerful paid advertising tools available today. However, it is also one of the lesser known methods. For some reason, many businesses are reluctant to use PPC, thinking that it is too complicated or it won’t benefit their business. In this article, we’re going to give you five compelling reasons every small business should consider investing in PPC marketing.
You get Results Fast
One of the top advantages of PPC marketing is the speed at which you can get results. You could literally start a PPC campaign today and get traffic to your site within minutes. All you need is a website, a few ads, a workable budget, and voila! You can start getting clicks almost instantly, depending on your niche.
You Only Pay for Results
A lot of marketing methods such as banner ads, for instance, require that you pay per impression. This can be a double-edged sword. While impressions cost a lot less than clicks, you could easily have tens of thousands of impressions and not have one viable lead. With PPC marketing you only pay once someone actually clicks on your ad. This is already a show of interest and leads from PPC ads are much more likely to convert to sales as a result.
Another great thing about PPC is that you can target the right audience at the right time. You can really focus your efforts on geographical area, time, and create your ads with specific audiences in mind. It allows you to really personalize your ads for better results.
You Have Better Control over Your Budget
PPC allows you to set a certain amount of dollars on ads per day in a very simple matter. You can start small to test the waters and increase the amount allocated every day. This way, you don’t have to worry about going overboard. However, depending on your keywords, you might have to readjust your budget. Some niches are very competitive and you might struggle with small amounts. An online marketing agency might be able to help you set a realistic budget for your ads and help you tweak your ads for better results.
Results are Easy to Track
Another great thing about PPC marketing is that results are easy to track. Most PPC platforms have easy to read interfaces that will show you a number of clicks, impressions, and the click-through rates of every ad you posted. This will allow you to do some split testing and see which ads perform better for different audiences.
All in all, PPC marketing is one of the best tools for small businesses. The results are fast and you can start on a minuscule budget. However, before you jump head first, make sure that you understand the ins and outs of PPC or work with a good agency that will show you the ropes.