While email has certainly become one of the main go-to methods for getting in touch with your clients, customers, suppliers, and friends, there will be occasions where you may find yourself needing to get in touch via direct mail.
Sending letters can be more professional than email; also, there’s little risk of the information getting lost in a sea of messages in your recipient’s inbox. On top of this, you can also get great marketing results from sending direct mail; letters are few and far between today, so getting one through the mailbox can be a fun novelty for your customers that may make them take notice of your brand.
So, how do you make sure that any direct mail you send is a professional representation of your brand? Let’s find out.
#1. Letter Headed Paper
First things first – when your recipient receives your letter in the mail, they’ll want to know where it came from immediately. The best way to do this is to use letter headed paper with your logo and brand name so that they know who’s exactly sending them mail from the moment they open the letter. It’s easy to obtain letter headed paper; you can have professional prints made by many services online, or even create your own using Microsoft Word templates, which can then be saved ready to print yourself whenever you need them.
#2. Business Envelopes
To give the mail that you send a more professional look, you can use business envelopes that are printed with your logo and brand name; this will make sure that your recipient has no doubt about where the letter has come from, even before they open it and look inside. Window envelopes are a very professional option; they are also a cheap choice since the recipient’s address will be printed on the letter inside, meaning that there’s no need to get a different envelope printed each time you send a letter.
#3. Website Information
When you send business letters, another main factor that you will need to consider is your business and website information. For example, if you are sending letters to customers to inform them about new products or special deals that your company is offering, then you will need to make sure that they are aware of where they can go to take advantage of these. So, make sure that on each letter, you print your website, social media information, and other contact information so that the recipient can quickly act on the information that they have received and get in touch if they need to.
#4. Customer Details
Last, but not least, when you are sending marketing materials to your customers via direct mail, you will get a much better result when you personalize the letter. Addressing the customer by name may be a very simple move, but has very powerful results for building a solid relationship.
When sending business letters, a professional appearance and tone are essential to make a good impression.