Hiring web developers is expensive. If you’re a startup business looking to take their company online but also save money, building your own website has never been easier. Here are a few of the steps you should take.
Buy your domain name
Your first step is to buy a domain name. It’s possible the one you want could be taken. If this is the case, consider getting creative and adding ‘company’ or ‘services’ to the end. Don’t replace numbers with letters unless this is part of your already existing brand. There are many hosting sites that allow you to buy a domain name cheaply such as Go Daddy.
Choose a platform
You no longer need coding knowledge to build a website. Content management systems or web builder platforms can allow you to design your own websites through easy customisation and drag-and-drop options. You can use blogs and review sites to find the best website builder reviews. Choose the one you like the sound of most and get building.
Keep it simple
Simple is effective. This is particularly worthwhile considering when building your homepage. Use a short description to tell people exactly who you are and what services you offer. Avoid large walls of texts – you can create a tab to another page for extra info. Make sure that your contact details are easy to find as this will help generate quick business. There are many online video and blog tutorials that can help you to build a top quality website.
Expanding your content
A good website always looks active. This is best done through constantly expanding and altering content. Create a page on your website for testimonials from happy clients. These can be collected over time and stored there to show visitors that you are constantly getting good business and making clients happy. You can also create a blog section on your website. Here you can blog about news within your industry and well as giving trade advice, helping to build your reputation and credibility. You can also post regular promotions on your website to lure people in. These can even be placed on your homepage – for example, in the lead-up to Christmas you may be offering a seasonal promotion. All of this will make your website feel busy, convincing visitors that your business is also busy.
Market your website
No-one will find your website if you don’t take the time to market it. You can pay for SEO companies, PPC ad companies and other digital marketing organisations to boost your web presence, however there are many DIY methods. Having social media can greatly help, allowing you interact directly with the public – from here you can also link to your website whenever new content is added. You should also encourage other businesses to promote you on their sites and social media pages, in exchange for you doing the same for them. On top of this, you should print your website address on any form of physical marketing such as business cards, leaflets, signage and branded items.