If you are a lawyer and you’re trying to grow your personal Twitter or your law firm’s Twitter account, then there are some strategies you can use to hone in on your demographic to get the right followers. So for example, if you’re a personal injury lawyer, when people are looking for an injury lawyer, they can easily find you and follow you. Here are five steps to start taking today.
Promoting yourself is one of the easiest ways to gain new followers, people to your website, and whatever else you’d like to achieve through marketing. It’s easy to develop a campaign to run and for only $250, you can run a strong two-week campaign. Feel free to put more or less money in, but chances are you’ll significantly increase the number of people who are familiar with your brand.
Use Your Connections
Everyone is on Twitter these days, so strengthen your account by following existing connections and have them follow you back. People who know you are much more likely to re-tweet you, like your statuses, and promote your business. They are the ideal followers to have to generic a strong and influential Twitter account.
Create A Strong Twitter Bio
Once you get people on your page, it’s important to leave a good impression by having a tight Twitter bio. Make it short and concise to draw people in to what you specialize in. If you’re able to, get in one or two frequented hashtags so that people can find you easier as well as hashtags is essentially Twitter’s filing system for key information.
Join Twitter Chats
Twitter chats occur constantly on a variety of topics, including law. Research the Twitter chats that happen in your field and join them. They typically happen at a schedule time, such as 8 PM on a Wednesday. Join the chat and more followers will come to you as you’re an expert in the field.
Make sure you’re being active on Twitter, as inactive accounts get unfollowed (your account is inactive if no tweets are posted within 30-days). Try to tweet once or twice a day in order to grow your account. The more often you give followers a chance to re-tweet you, or more often people see your hashtags, the more followers you can gain.
Twitter may seem intimidating at first, but after a few weeks you’ll have a good understanding of how it works and how to grow your page. Using these five tips you’ll be able to increase your number of followers by a lot.