The Business Costs of Keeping Up with the Joneses

businessBusinesses are evolving all the time and adopting new methods of keeping up with the technological landscape. But keeping up with other companies isn’t exactly going to come free! While it is important to stay up-to-date and relevant, you need to keep a close eye on the costs that can accumulate. This also means ensuring that those costs can be justified.

We’re going to take a quick look at the ways businesses keep themselves relevant through modern technologies, and the best ways to ensure that the costs of doing so are actually going to be worth it in the end.


The cost of building a website is much less than it used to be, but business owners often make mistakes in this field. They tend to go for the cheapest web host solution they can find. Rest assured that you can get your hands on some dirt cheap web space – but the cheaper options may end up costing you more in the long run.

The best way to ensure you’re making a good investment here is to be willing to spend a little more to work with decent web hosts that keep their software updated and ensure a near-perfect amount of uptime. Make sure you’re also willing to invest in good web design. You can save money without cutting quality.

Social media

To some, the costs of maintaining a social media profile for your business are basically non-existent. But this isn’t strictly true. After all, time is money – and the bigger your business is, the more time you’re going to have to spend developing and maintaining those profiles.

One thing you need to consider is that most successful companies with huge social media presences actually have employees working full-time on those platforms. Don’t take that to mean that you should leap into getting community managers just yet. Put resources into building your social media presence, but don’t blow your budget on full-time employees unless the available work really justifies it.


Mobile apps for your business create stronger connections between you and your customers. It can also improve usability and availability, allowing you to tap into an on-the-go market. But building a mobile app isn’t for every business.

How much does it cost to build a mobile app? The prices will vary wildly, and it’s important that you research them. If you have a good idea for an app, then you can work with a third party to ascertain its feasibility as well as its marketability. It’s definitely something you should be considering, but consult with experts first to ensure the required investment is worth it.

Other business trends

Of course, when people think about keeping up in the world of business, they’re not always talking about technology. They’re also thinking about general market and other economic trends. There are, of course, more options for tracking this stuff than ever before, thanks to analytical technology. But if you want the required monetary investment to be worth it, you have to be able to integrate the required solutions based on the data you receive. Trend-watching can be expensive, and it won’t mean much unless you have the means to work on your findings!

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