Marketing the Values Of Medical Marijuana
Medical marijuana is legal in some states, but not all. Marketing can be tricky for those companies in the medical marijuana business, so you need to create an effective marketing plan to succeed. However, it’s time to take advantage of this new market opportunity! Discover the top five ways to market medical marijuana today!
Did you know medical marijuana is now legal for recreational use in Colorado, Washington, Oregon, Alaska, California, Massachusetts, Maine, Nevada, Vermont, and Michigan? Plus, the drug is not new as it has been used medically since the 1930s when it was first approved by the FDA to treat glaucoma.
As legalization spreads across the country, many people turn to cannabis as a treatment option for various ailments. In fact, according to the National Institute on Drug Abuse (NIDA), more than 2 million Americans rely on medical marijuana to manage pain, anxiety, depression, insomnia, nausea, and other conditions.
Today there are many conditions and illnesses, including chronic pain benefiting from medical marijuana. In addition to treating glaucomas, cannabis has also been shown to treat other conditions, such as nausea from chemotherapy, muscle spasms, and pain associated with multiple sclerosis. However, because of federal laws prohibiting the sale of marijuana, many patients who could benefit from using the drug must resort to purchasing it illegally. Your marketing strategy can focus on all the good the drug can do for people willing to use it.
You’ll need to be mindful of the reluctance of many people who will say no to using medical marijuana due to statistical analysis of its abuse irrespective of its medical benefits. With that in mind, marketing the values of medical marijuana is challenging for businesses, medical practitioners who support it, etc. They must find the best marketing means possible to get their messages out.
So, if you’re trying to market medical marijuana these days, how exactly are you going about it?
Create a Branding Strategy
A branding strategy should include a logo, tagline, color palette, and other elements that make up your brand identity. You also need to decide what kind of message you want to convey with your brand. Do you want to promote wellness? Or do you want to sell products?
Build A Website
To market medical marijuana, you first need to build a website. This is where you can share information about your business, answer questions, and provide educational materials. It’s also an excellent place to collect contact information so people can reach out to you directly.
Add a blog to your website ideally, use WordPress for your website, and use plugins to add features for sharing your content. As part of your medical marijuana marketing, commit to blogging every week on all relevant topics on medical marijuana and health,h including:
- Health and Fitness
Your blog is your primary content holder that will attract visitors who will learn about your expertise and knowledge. For example, use blog posts that may be text content and images or videos to showcase why medical marijuana is considered by many doctors to be helpful for those dealing with pain from illnesses and injuries, along with how more and more Americans are using the product.
You may want to include some customer testimonials and stories that show individuals talking about how the drug has helped them reduce their pain etc. If you choose this option, try to find some individuals with stories that will catch the attention of many others out there.
Develop A Social Media Campaign
Next, you should develop a social media campaign. You can use Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, and more to promote your business. Make sure you have a strong profile on each platform for social media marketing and engage with other users regularly.
You should start by building relationships with social media influencers who share similar values as you. They can become your brand ambassadors and help spread the word about your business. Be careful with your medical marijuana marketing on social media sites, some have banned promoting medical marijuana and even recreational usage of the drug, so you may need to find other social sites for your social media marketing.
Follow Your Competitors
Finally, look to see what other companies in the marijuana industry are doing in terms of social outreach and engagement. While you do not want to copy their initiatives, you can get some ideas about what you should be doing from a social standpoint.
When you operate a business in medical marijuana, marketing your products will be more challenging than other broadly acceptable sectors. However, remember what you’re doing is legal, and your product will relieve people suffering chronic pain and other illnesses.
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