For those companies in the medical marijuana business, marketing can be a tricky thing.
On the one hand, you are trying to make a dollar, yet also help those individuals dealing with illnesses and/or chronic pain from those said illnesses or injuries. In marketing medical marijuana, you are pointing out all the good that the drug can do for some who use it.
On the flip side of the equation, you have a segment of the population that will say no to marijuana no matter what situation (medical or recreational) it is being used. As a result, that group of people will do all it can to downplay marijuana, especially in terms of its reported medical benefits.
With that in mind, marketing the values of medical marijuana can be a challenge for businesses, doctors who support it etc. As such, they must find the best marketing means possible in order to get their messages out.
So, if you’re trying to market medical marijuana these days, how exactly are you going about it?
Use Any and All Marketing Means Possible
So that you are best able to market medical marijuana moving forward, keep these ideas in mind:
1. Getting one’s hands on medical marijuana
Although it is certainly not a given that someone can obtain a medical marijuana description, they are becoming easier to acquire.
With the basic premise being that an individual can do an online interview (typically less than 30 minutes) with an accredited physician, he or she will find out (oftentimes in less than a day or two) if they are approved for a medical marijuana card. Make those points clear in your marketing messages, noting how the cards can be acquired without going through lots of paperwork and/or any other hassles.
It is also good to note that once the prescription is approved; receiving the drug is also not a difficult task.
For instance, marijuana delivery from local dispensaries means the patient doesn’t even have to leave their residence to acquire the drug.
2. Using the proper marketing vehicles
In marketing medical marijuana, you have several marketing vehicles available at your disposal.
One of them is your website.
For example, use blog posts and other resources on your site (videos etc.) to showcase why medical marijuana is considered by many doctors to be quite helpful for those dealing with pain from illnesses and injuries, along with how more and more Americans are using the product.
You may want to include some customer testimonials that show individuals talking about how the drug has helped them reduce their pain etc. If you do choose this option, try and find some individuals with stories that will catch the attention of many others out there.
3. Socializing medical marijuana
With millions and millions of people on social networking sites around the clock, you’d be foolish not to be active on social media.
That said some of the better-known social sites (Facebook, Instagram etc.) have actually removed accounts related to the marijuana industry. As a result, those promoting medical marijuana and even recreational usage of the drug have had to find other social sites with which to promote marijuana usage.
In promoting your company’s affiliation within the marijuana industry, social media can be a real boon for your business. As you grow a social following, make sure you engage those individuals coming to your social networks on a regular basis.
Finally, look to see what other companies in the marijuana industry are doing in terms of social outreach and engagement. While you do not want to exactly copy their initiatives, you can get some ideas as to what you should be doing from a social standpoint.
When you run a business in the marijuana marketplace, marketing your product/s properly is something you need to do, allowing you to avoid seeing your profits go up in smoke.