If you are in the service industry and your target group is the responsible homeowner, you will need to carefully plan how to ensure an adequate share of the market, and as with many things, the Internet can provide the answer. Sourcing essential services has never been easier, and if you want your business to be visible across a number of digital platforms, you will need to make your presence felt in a number of ways.
Online Business Directories
This is one of the most cost effective ways for consumers to find you, and millions of British homeowners will testify to that. Thomson Local provide a list of freezer servicing companies, and by entering your location, a local company’s details will soon appear. Online solutions offer the consumer a level of convenience that has never been seen before, and with the ability to surf the Internet and make orders and bookings via a smartphone, a business directory is a natural choice for someone who needs a local service. Location is everything, especially with essential services, and an online directory would be location based with its searches, and that is exactly what the consumer wants.
Search Engine Optimisation
Search engines are another popular way to source essential services and you are best advised to consult a digital marketing agency, who can evaluate your business and create a suitable marketing plan. Search engine optimisation (SEO) is the term used for improving a website’s visibility within a search engine, and there are a number of strategies used to achieve this. The right keywords should be in the right places on your website and by regularly uploading informative articles and images, your digital marketing partner can begin to do his work. If you are still not convinced, click here for further reading on the benefits of SEO for small businesses, and things will become a little clearer.
Your company website is your portal to the world, and even though you are looking for local customers, your site should still be well designed and easy to navigate. The right layout and content will ensure that visitors can quickly find what they are looking for, and with a range of methods to make contact, your clients will have a positive experience. Testimonials are very powerful, and as your business grows, create a testimonials page and potential customers will have an added sense of security when dealing with you. In the service industry, people want a rapid response and if you advertise an emergency service, there must be someone manning that emergency line at all times.
Social Media Sites
More and more consumers are ordering products and services via Facebook and Twitter, and many customer referrals could stem from such a platform. Creating a social media following will ensure that your business receives optimum exposure, and it gives the consumer another avenue of contact.
Business directories are very efficient at putting local businesses in touch with the consumer and whatever your industry, a strong online presence is essential for steady growth.