A is for App: 5 Reasons Your Business Needs One

The vast majority of people have a mobile phone that they use to access the internet. That much is obvious. But in the last couple of years, did you know that it has become the most commonly used device to surf the web? This mobile revolution has meant a huge rise in the number of apps available, as well as the businesses that are building apps to cater for the new way that people are getting online.

If you’ve not yet considered developing an app for your business, now may be the time to do so. It’s a good idea to call in the experts to do this so check out the services from SuperGeeks. Here are just a few ways that building an app can boost your business.

Ease of Use for Customers

The average consumer has a lot less time on their hands these days. When they’re buying a product or service, they want the process to be as efficient and streamlined as possible. That is why more people than ever are turning to apps. They are generally much easier to use than their website counterparts, and they also tend to load a lot quicker. Purchases can be made with the pressing of a couple of buttons. If your business doesn’t have an app, you risk losing custom to other companies which have invested in the latest technology.

A Direct Marketing Channel

Once you have an app, you have a direct line to your customers so you can let them know about all your latest news and keep them informed about any offers or promotions you are having. The push notifications systems allows you to notify everyone who has downloaded your app with ease. With so many businesses all clamouring for attention, it makes sense to make the most of every communication channel that is available to you.

Provide Value to Customers

You can encourage customer loyalty by offering rewards to those who have taken the trouble to download the app. Everyone likes to feel like they are getting something of value, and your app will most likely be free to download. If your app has clear advantages to customers, they are more likely to tell their friends about it and you can steadily increase your download count.

Build Brand Awareness

People usually need to be ‘contacted’ by a brand several times before they become fully aware of it. This contact can range from seeing an advert to noticing a pen with your logo on it. Having an app is just another way to give your business presence. Not only this, it makes you appear like a more forward thinking and cutting edge business.

Improve Customer Engagement

The ongoing battle for businesses these days is to build brand loyalty in their customers. One of the ways of doing this is making sure you are easily contactable and respond quickly and efficiently to all queries as they come in. You can build a help desk feature into your app that provides the perfect portal for instant communication. Engaging with your customers also helps to tell you what your business is doing right and what still has room for improvement.