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15 Facts Supporting Email Marketing as the Best Lead Generation Strategy

There are many online marketing strategies that can bring success for companies. Whether you are looking to promote a new product or the company itself, these methods lead to more exposure and an increase in sales. But what method is the best lead generation strategy? Many would say it is email marketing, and here are fifteen facts that support those claims.

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Many online marketing strategies can fill the pipeline for sales success. For example, PPC advertising, social media marketing, content marketing, Search SEO, and the list goes on.

Email marketing has stood the test of time. While other digital marketing strategies have threatened to know it off its perch, email marketing remains a favorite strategy for large, small, new, and established businesses. Why? Well, the consumer loves it, and where the consumer is marketing is sure to follow.

Whether you are looking to promote a new product or the company itself, these methods lead to more exposure and an increase in sales.

Here are fifteen reasons why email marketing is a strategy that can not be ignored.

People Use Email

The main reason email marketing works is because almost everyone has an email address. Email is used to send secure communications and updates, and with the right security, it is the trusted protocol for correspondence!

Return on Investment is Great

You will not have to put much money into an email marketing scheme, but the returns will impress you a lot. You will even have money left to buy solo ads that work with guaranteed targeted clicks if you search for deeper marketing strategies.

People Get the Message

If someone is allowing your messages through their spam filter, they will know exactly when you have new products or discounts on the site.

People Open Emails

If you have crafted quality emails containing enticing subject lines, people will open those emails to see what is inside!

Targeted Marketing Strategy

Unlike some other marketing strategies, you are not taking a shot in the dark with email marketing. You are targeting those who like your products or services.

Qualified Leads

When you craft an email list, it is usually with qualified leads, which means they are people who want to buy your products.

These Lists Are Your Own

Social media sites like Facebook make it harder for you to reach out to people organically, which means you must rely on your email lists to communicate directly with people.

Readers See What They Want

Through carefully crafted emails, your readers will see exactly what appeals to them the most.

Increase Engagement

By telling stories or conveying news to your customers, you can make them feel a part of your company.

Brand Awareness

As people get your emails, they will look at your logo and company name more often, which means your brand registers in their mind!

Newer Customers

They are great for bringing back old customers, but emails also help generate a new audience.

Aftersales Service

Email marketing is also great for following up with customers after purchasing to see if they enjoyed the experience.

Upsell and Cross-Sell

Whether you are selling more items to customers or talking to them about your other products and services, email can help you generate more money out of a customer!


When you promote content on social media, you are restricted by their platform as to how your page can look. But with email, the look is entirely up to you!

Email and Mobile Platforms

Email is the best way to get information across to customers on mobile platforms, and more than 60 percent of people use a smartphone to check their email. If your email blasts look great on smartphones, you are good to go!

Final Thoughts

Email may not be around forever, but for the foreseeable future, it has a prominent role as part of a balanced digital marketing plan that also includes social media, SEO, PPC and many more.

See our recent article on email marketing best practices.  Please consider how you’re capturing customer data to personalise your emails for higher conversion rates.

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