You’ve spent months designing a new product, and now you’re ready to launch it – this means planning a product launch to ensure that your new product gets off to a good start. When it comes to launching a new product, hosting a product launch is a must – it can make a real difference to how successful it is, so it’s something that it’s definitely worth taking the time and effort to do.
Obviously, before you launch your product, you need to ensure that you’ve got through all the paperwork and know that it’s ready to launch. This means making sure that your patent is in place, investing in rapid prototyping to ensure that you have plenty of prototypes on hand, should you need them to demonstrate to your investors of business partners how your product works, and making sure that you’ve done everything else that you need to, to prepare for the launch of your product.
Once all that has been dealt with, you can then start planning your product launch itself. To make the planning process easier, have a read of this useful guide – it’s packed full of handy tips and advice for ensuring that your product launch is a soaring success.
Pick the perfect venue
When planning a product launch, it’s important to pick the ideal venue, as the venue will have a big impact on the success of your launch. If you pick somewhere small and insignificant, there will be less excitement around your launch, because the venue isn’t somewhere well known. However, if you splash out and pick somewhere that’s interesting, it will pique people’s interest. A town hall is a perfect location as it’s a well-known place but isn’t too expensive; a local hotel is another good option – just make sure to pick a hotel that’s known for its quality. The location you pick for your product launch says a lot about your brand, so choose carefully.
Have a press release created
If there’s one thing that is an absolute must, it’s that you have a press release created about your new product. The chances are that you will be inviting the press and other local influencers along to your event, so it’s important that you have a press release on hand to give out to anyone who wants more information about your new product. Unless you’re an experienced press release writer, don’t attempt to write your release yourself – it needs to be professional, so it’s probably best to outsource the task to someone with professional experience.
Invest in entertainment
Obviously, first and foremost your product launch event is an opportunity to showcase your new product to potential customers, other business owners, and local media. However, that doesn’t mean that it has to be boring. As well as having all the normal stuff – press releases, product demonstrations, and talks about how the product works, consider having some entertainment in place – this will help to make your event that little bit more enjoyable. How about having a photo booth on hand where guests can take photos with signs that have your logo on, or with a prototype of your product? This would be a fun and different way to add a little excitement to your event. This is just one of hundreds of options – for all the best ideas, take the time to research the best product launch entertainment options online.
To ensure that your event is a soaring success, take note of the tips and ideas above, and implement your planning.