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How to Implement Popups Without Irritating Your Audience

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using popups tips

As effective as popups are, they can also be a significant turn-off for your readers. Most marketers and bloggers love them because they convert really well, but at the same time, readers tend to find them annoying and choose never to return to your website when they’re met with a popup form.

As a business owner, you want to ensure your opt-in forms are converting rather than turning away visitors and potential subscribers. So, how do you go about implementing popups without irritating your audience? Is it even possible to implement them without annoying your readers?

The answer is: yes, you can. It’s all about ensuring that your popups do not look like an obstacle to your content.

Here are some ways to implement your popup forms without irritating your readers.

5 Ways to Make Popup Forms Less Irritating

1. Use an exit-intent popup

Showing a popup form right when someone is about to leave your page is an exit-intent popup. The technology behind it determines when a user is about to leave your site and then serves a popup.

Popups break the flow, and users tend to stop and see what just popped up. They are effective, mainly if you use an appealing reason to subscribe to your email list. Plus, how you use them can be less annoying. For example, when you allow users to spend some time engaging with your site before showing the popup, they are more likely to engage with it. You have nothing to lose with this method, so why not try it?

2. Present a Popup at the End of Your Content

Waiting to trigger a popup until the reader has finished reading your article is another way of capturing email addresses without being annoying. Most visitors base their decision to subscribe on how good your content is, and by triggering it right when they are done, you’re capitalizing on the moment while your content is still fresh in their minds. It converts well, and you’re not disrupting their attention while they are reading or exploring your site.

3. Use a two-step option

You might be wondering the difference between a standard option and a two-step opt-in. A regular opt-in is what you see on most websites nowadays. It pops out of nowhere and asks for your email address in exchange for a lead magnet.

A two-step option is slightly more refined and, like the name suggests, requires two steps a user must complete to gain access to your offer. Here’s how it works. You can insert a link for your lead magnet anywhere in your content using an email capture plugin. A popup form is triggered once a visitor clicks on it, asking for their email address.

In this case, you would be offering a content upgrade – a form of lead magnet that’s very closely related to the article they are reading, like a PDF of the paper they can read later at their convenience.

This method is not irritating because it operates under a straightforward psychological principle: humans are compelled to finish what we started. By clicking on a link, we initiate an action and feel obligated to complete it. And since it’s already related to the topic we were interested in, we might want to get our hands on even more content about it.

4. Make it a game

We all love games and quizzes. But what’s even more fun than filling out the quiz? The results, of course! Think of a way to turn your content into an interactive quiz and ask your visitors to submit their email to get their results. The examination doesn’t have to be long or complicated – the key is to make it as simple as possible and fun for your visitors.

5. Use visuals

Unless you offer a physical product, your readers will have difficulty visualizing what they are signing up for. You can remedy this by including an image of your content upgrade. By seeing the picture, your readers can visualize what they’re getting and imagine themselves reading through it or checking the items off your list. This increases conversions and doesn’t irritate your readers since now they have a clear picture.

Final Thoughts

The methods for implementing popups above are just the tip of the iceberg. There are many more creative ways to enforce popups without irritating your audience. What other ways to implement appealing popups can you think of? Let us know on our social media profiles.