If your business methods involve you avoiding the internet at all costs, you’re doing business wrong.
The internet is a big, scary place – we get that, but avoiding it is going to create problems that you won’t be able to fix without the internet.
So where do you start? Ideally, you should have a website and if you do not have a website, say hello from the Nineties for us! Seriously, get in contact with a web developer at some point, purchase a domain and establish your presence on the internet.
After that, you can start with social media. There are a number of websites on the internet that can help your business promote itself, for free. Sites like Twitter and Facebook allow your business to insert itself into the constant stream of information and gain followers that will help spread your brand’s name. The important thing to remember with professional social media is to not come off as overly corporate, people are following your business for a reason, not to be constantly sold to. Respect your audience here and they will respect your company and even may be able to help you out with promotion!
There are no shortage of tools that the internet can offer. One of them is cloud-based storage which offers you and your staff the option to store data and files to a remote server that can be accessed by you from anywhere in the world. This allows you and your team the chance to collaborate on files and documents no matter the location.
In terms of payment, websites like WePay and Paypal allow you to collect and collate payments via the web, securely. There’s no need to run around with a cash register to collect and cash in your invoices anymore. You can keep a track of your cash and budget to ensure there’s never a need to tighten the purse strings.
Whilst Paypal and WePay can analyze your cashflow, using Google Analytics can show you exactly how much traffic is coming to your businesses website. You can break down a target audience and the demographics of people visiting your site. This is important and key data for the future of your business and if you need to know how to check your website ranking in Google, there’s certainly ways to do so.
If you need to jump higher up the rankings, certainly have a think about weaponising keywords for search engine optimisation (SEO) to ensure that you are getting the best from your website. There are certainly experts you can speak to about this if you are interested.
There are plenty of tools the internet can offer to help you transform into a weapon that can boost the success of your business. Thanks to the internet, there’s no end in sight to the ways you can use it. Do your research and connect with the right people and the internet will no longer be something to be scared of.