Every business owner in the modern age recognises the importance of online presence. Never underestimate the power of a great website when it comes to getting your business off the ground. Modern customers turn to the internet for everything. If you don’t have a website they can browse, you’ll lose a significant amount of interest. Getting to grips with the website world can be a challenge if it’s new to you. Take a little time to work out how to make your website the best it can be by following these tips.
GET A GOOD DOMAIN NAME
A good domain name is the first thing you need to get a handle on. Once you’ve got your business name in mind, this will be a lot easier to find. Bear in mind that many domain names are already taken. Don’t settle for an alternative that includes a stream of numbers customers won’t remember. The shorter and snappier your domain name, the better. It might be worth checking which domain names are available before deciding. There are many domain name checkers out there which can show you whether you’re onto a winner.
MAKE IT EASY TO NAVIGATE
Ensuring your website is easy to navigate is essential. Online consumers search quickly, and your site needs to impress in a short amount of time. Don’t overload your site with unnecessary information. Ensure there’s clear navigation to each page. Put an overview of the services you offer on the main page, but keep it brief. If confronted by pages of information, customers will click straight off your site. Think of this as an elevator pitch. You only have the space of an elevator ride to sell your business. What would you say?
Optimising your site for search engines will draw in a lot of traffic. Traffic is what you’re after. It’s a vicious cycle – the more traffic you get, the higher you’ll appear on search engines. But, how do you get the traffic in the first place? There are many website strategies you can use to help you out here. Using keywords is one way to optimise. Take steps, too, to get your site linked on already high ranking websites. Links are currency, and the more out there, the higher your site will appear.
UPDATE OFTEN WITH GOOD CONTENT
Keeping your website up to date is essential in keeping customer interest. There are pages that you won’t want to change but think about setting up a blog on your site which you change often. Customers are more likely to return if they know they’re going to see something different. Think, too, about the quality of the content you’re putting online. Once it’s out there, it’s hard to undo any damage. Only post things you want to be associated with your business. Bear in mind spelling and grammar before posting. Remember, this content is going to a direct link to your business. If you can’t get that right, customers will soon lose faith!