Technology is driving the business world and has resulted in the rise of eCommerce websites. So, this article is designed to help anyone wishing to set up their own online store. Here are four things every good eCommerce site has:
Responsive Web Design
These days you can’t have an eCommerce site without responsive web design. It’s all well and good when your site looks nice and functions well on desktops. But what about the millions of people that browse the web on their mobile devices?
Without responsive web design, they’re left trying to navigate a desktop site on a device that’s not suited to desktop web design. It makes your online store look bad, and it harder for people to purchase items and load up pages, etc. But, with responsive web design, you can create versions of your site for smartphones, tablets, and any other devices. This means everyone gets a pleasurable experience and enjoys using your eCommerce site.
A Solid Platform
What sets an eCommerce site apart from a generic website is that it needs to be built on a specific platform.
There are many eCommerce platforms out there like Magento that provide companies with a base to set up their store. If you’re a complete newbie to web design, then you can easily find a Magento agency to help you get to grips with the platform. You must choose an eCommerce platform that’s reliable and has proven itself helpful for online companies.
The last thing you want is to cut corners and find a low-budget platform that doesn’t do as much as a high-quality one. This platform forms a base for your site and helps you utilise as many features as possible.
No eCommerce site is complete without a secure checkout. Consumers need to feel safe when they’re making payments via your site. The last thing they want is a checkout that doesn’t feel secure.
There are many simple ways you can make your checkout look much safer and more secure. For one, you can get security certificates and logos displayed on the pages when people proceed with their payments. This shows your site has been tested by security programmes and has passed the test.
Secondly, you should offer secure payment methods that people trust, like PayPal. Now, your eCommerce site is more secure and inspires consumer trust.
All of the best eCommerce sites have a list of great features. This can include something as simple as allowing customers to input their postcode to find their address and not have to type it in by themselves. This is a simple feature, but it saves time, and people love that. Other features include showing recommended items when you’re viewing certain products.
Another thing that springs to mind is allowing customers to purchase things with one click. This prevents them from having to go through the checkout, and they can buy things quickly. There are so many features to explore, and your eCommerce site needs lots of them.
Include all of these things when starting your eCommerce site, and it will make a very positive impact!