Like countless other entrepreneurs in 2016, you may have bought into a certain technological niche because you heard that the demand was massive. Despite the reportedly colossal customer pool, you may have found that stimulating your business’s sales was much harder than you expected. Contrary to what some blogs and journals would have you believe, every business needs marketing in some form, and if you’re not putting enough effort and resources into yours then your company is sure to fail. If you want to generate more of a buzz about your tech company, and maximize its potential, here are some exceedingly helpful pointers for you to follow.
First of all, try to write and publish highly informative content at a regular rate. Pretty much every business owner understands the massive influence that blog posts, guides, whitepapers and videos have on their bottom line. Despite this, there are many who simply aren’t publishing often enough, or publishing content of a sub-standard quality. Whether you’re offering specialized services, hardware, software, or anything else in the tech niche, you need to make sure you’re putting out content that both engages and educates your target market. Make sure that you’re answering the common questions they’ll have, assisting them to make the right purchases, and use the tech they’ve purchased to its full extent. Everything you post doesn’t have to have a strict focus on your business. However, it does need to hold some kind of relevance to your industry, and cover a subject that your ideal customer is going to be interested in. Let’s say you were selling cloud services in partnership with an MSP platform.
You should take steps to make sure your content is helpful to those who are thinking of switching to the cloud. You might want to publish a guide for initially setting up, some case studies about cloud security threats and how different businesses overcame them, or a video showing people how to deal with some of the common technical issues tied to the cloud. Sure, this won’t push people to immediately want one of your services. However, it’s more likely to get a good rank in SERPs and attract visitors who are on the fence.
Once you have a steady stream of informative content, you can augment it by withholding some of the best posts in exchange for email addresses. Content is a valuable asset, and no one’s saying that you have to give it away for free. When you email-gate your content, and require an email address for certain content or guides, you can get some valuable access to your target market’s email inboxes. Let’s say you’re running a business that manufactures networking hardware, and write a detailed guide to using it within a certain business. It could be a smart move to restrict this to users who provide a valid email address, company name, name, or all of these. After they’ve entered the details you need, you can set it up so that they’re automatically put on your mailing list, or made the recipient in a drip campaign. Although there’s no guarantees, seeing your other valuable content pop up in their inboxes every now and then can keep your brand at the front of the prospect’s mind, and motivate them to come back to your site and convert.
Another good marketing tactic, which a lot of tech CEOs unfortunately overlook, is contributing content to other websites. The importance of link-building within SEO is something no one can deny. However, the best way to go about it still manages to elude a lot of would-be success stories. If you’re getting sick of spending hours upon hours sending out emails to other business owners, then it’s time to change things up slightly. Often, getting a high-quality link is as simple as giving websites and blogs something that the higher-ups feel they need. That could be an original blog post, or some other resource which they’ll find useful. Let’s say you sell photo processing or editing software. You could pitch a post to a prominent photography or graphic design blog on improving the quality of your images. After slipping in a single, subtly placed link, it could result in hundreds more from photographers and designers who find your software interesting. Like the content on your own site, this has a large impact on the strength of your future SEO efforts. The more links you have going into your website from quality sources, the more authority your site will have in the eyes of the Google crawlers. This will make it easier to rank for the queries your target customers are going to be searching for, which in turn leads to more traffic and conversions. Of course, not all blogs and journals are going to have the same value for link building. To find the ones that really make a difference, you’re going to have to make a lot of pitches and go through a lot of strenuous trial and error. Once you find the best blogs though, and build up a good relationship with their owners, getting leads will become easier than ever.
My next pointer is actually a warning: don’t neglect email marketing! Today, with all the emphasis on cutting-edge SEO techniques, video ads, guerrilla marketing and so on, email campaigns are seen as a little dated by a lot of companies. If you’ve bought into this attitude, then you’ve got a lot to learn! Despite what some people say, email marketing campaigns can often have an incredibly high ROI. The investment taken to set up and maintain an email marketing campaign is incredibly small, and yet the potential for success is massive. This links in closely with my earlier point about withholding your best content for email addresses. Once you’ve built up enough subscribers who want to get updates from your business, you should start to draft a good email marketing strategy that aims for frequent, dedicated content from those subscribers. Educate them, share valuable tips, talk about recent news from within your industry, or send out anything else that will grab their attention. Just make sure that the quality of your content doesn’t slip after you kick-start your campaigning. Emails that are linking your customer base to content that genuinely grabs their interest will generate leads at a healthy and sustainable rate. However, if the quality starts to go downhill, then the emails that keep appearing in their inboxes are just going to come off as spammy. Spam, as I’m sure you’ll agree, sucks! Your customers are already sick of pushy sales emails, so make sure you’re making it a natural part of your content marketing strategy, rather than simply another ad that’s being dangled in front of them. Drip email campaigns are another potentially effective strategy which you should consider using. Rather than the traditional model, these campaigns seek to “drip” pre-written marketing emails to addresses that are a part of a specific contact list. If you were selling software, for example, you might want to start a drip campaign that sends out a series of emails on how to get the most out of your software. This will be immediately valuable to the people on your subscribers list, and will keep them coming back for more and more content.
Finally, consider employing on-site forms to up your number of leads. A lot of tech business owners falsely believe that that they have to rely on a single email address, phone number, or contact form in order to harvest the leads they’re looking for. This is another misunderstanding that has cost countless firms countless dollars! There are a lot of different methods which you can apply that will make potential subscribers or customers want to connect with you. One common method is adding pop-ups to certain pages of a site. While these are immediately attention-grabbing, users can be hostile to them, and find them intrusive or irritating. I’m sure you want to come off as professional and helpful to your target market, rather than bothersome! Your next best option is usually a contact box that’s visible and accessible from every page on your site. This means that people with a genuine interest in your company will always be able to get a hold of you, opt into newsletters and so on. If you’re trying to do some market research, then you may be tempted to put a lot of different fields in this box, such as gender, location and so on. While I see the logic in this, it’s important that you don’t go overboard and chase potential leads away. The modern web user is very impatient. If they see that you’re going to take up too much of your time, then they’re liable to bounce off of your page and onto your closest competitor’s.
I hope that some of the advice in this post has helped you to inject some hard results into your marketing strategy. The world of marketing is multi-faceted and often confusing. However, understanding it is necessary for any business owner who wants to stimulate growth!
Brick-and-Mortar Branding: 8 Brand Identity Examples for In-Store Marketing
Although shopping online is the new fad, heading out to an actual shop still has its own special perks. There’s something far more interesting and exciting about walking into a store that you love visiting.
But how do you get your customers to love your brick and mortar store? What are the secrets to making the experience one they’ll never want to give up?
Listed below are different brand identity examples to get your in-store marketing started in the best way possible!
1. Employee Personality
Although the way your store looks has a big impact on customers, the main feature they’ll interact with is your staff. Having your employees know the right social cues is an important step in any branding design.
Not only does it put customers at ease, but it also gives you a lot of room to play. Using catchphrases is something that sets your employees apart from any other store.
For example, Chick-fil-a employees say “my pleasure” instead of the standard “you’re welcome”. It’s not a big change and it’s easy to implement. It sticks in the minds of customers and gives the idea that every interaction is a joy for the employees.
Find a way to give your employees personality cues that help impact every customer interaction.
2. Custom Lighting
The lights of your store create a different kind of ambiance depending on what style you choose.
Low lighting makes the store feel cozy or private which restaurants use to their advantage. Natural lighting brings in a kind of freshness great for stores selling plants and outdoor equipment. Colored lights bring a pop of color that feels exciting.
When coming up with your own type of ambiance, take into account the feeling you want to convey to your customers. Do you want something bright and happy, or something more playful? Use different lighting cues to help boost the feeling of your brand identity.
3. Enticing Scents
Ever walked past Abercrombie and Fitch? What about a Lush store?
These unique scents grab the attention of anyone who walks by, not letting them ignore the store itself. For Lush, it’s the scent of their soaps and products. For Abercrombie and Fitch, it’s cologne.
These scents make you notice the presence of the store. Even if you’re not looking to buy soaps, you still notice that Lush is nearby. If you’re a fan of the store, you might even look forward to it.
When you have a physical location, it’s good to make use of every sense to sell your brand in every way possible. Smells are as important as sight when it comes to branding.
4. Music Style
It’s not a big revelation that people enjoy listening to music while they browse and shop. Almost every store uses different tunes to put their customers at ease.
But the style of music you choose to play at the store should always go along with your brand identity.
If you sell musical instruments, play classical music to get your customers in the right mood. If you’re a clothing store for kids, all the latest children’s music is the perfect match.
Take some time to find the right music style that works best with your brand.
5. Target Audience
Which demographic is the one most intent on your product? What age group? What will entice them to come into the store?
These are the questions you need to ask when approaching every step of your in-store marketing strategy. It’s good to sit down and figure out the target audience of your product and cater your brand towards them.
This way, you’re getting the most out of every decision and your brand identity continues to grow.
After all, if you’re selling knives, catering to children isn’t the best way to go.
Colors affect our emotions in a lot of subtle but important ways. Blue is calming while red is exciting and passionate. Yellow grabs our attention, whereas green puts us at ease.
Understanding the way color affects your customers is a vital part of any brand identity design. You want to choose colors that suit your brand and don’t detract from it.
McDonald’s, for example, uses red and yellow colors to excite their customers and make them feel happier. It also is a play on the colors of mustard and ketchup, which goes perfect with their products.
Finding the right match of colors for your company will elevate your branding to a whole new level.
There are countless ways to decorate your store. The choices you make all depend on the kind of feeling you want to convey.
Cracker Barrel, for example, uses old southern American charm and antiques to sweeten every meal. It fits right along with their southern cuisine and helps make the interactions as memorable as possible.
Adding your logo and your brand’s colors into the decorations is always a good choice. After all, your logo is the face of your brand. Make sure to browse this post for more information on how to incorporate your logo in a successful way.
8. Consistency Is Key
Once you’ve put your branding into place, make sure to always keep it consistent. Your customers should know what to expect every time they step into the store. Otherwise, it might leave them feeling uncomfortable or uninterested.
It’s okay to change things up. Holidays are a great example of when it’s good to change designs around.
But at the core of everything, your brand identity should remain the same. The heart of your business should always shine through everything else.
Use These Brand Identity Examples to Spark Inspiration
With the help of these different brand identity examples, coming up with the perfect in-store appeal is an easy task. But these aren’t the only ways to send enticing messages to your customers.
Brainstorm with your team and see what you come up with. There are countless ways to show the unique qualities of your store.
No one knows your brand identity better than you. Use that to your advantage when setting up the next big marketing strategy.
Once everything’s in place, don’t forget to check out other ways your business can get ahead of the competition!
Turning YouTube Into Your Personal 24/7 Lead Machine
Leads are one of the most critical aspects of any business. For most businesses, they are so essential that they are both the beginning and end of the most substantial ranging functions, such as your marketing funnels. Getting enough leads is a process that needs to continue at all hours, and this isn’t as difficult as it used to be since the widespread application of the Internet.
YouTube is one of the best ways to make your marketing work for you 24 hours a day and seven days a week. The thing is, you need to make sure that your leads are coming in all of the time, which involves making sure that what you’re putting out is evergreen. Evergreen content isn’t seasonally based, and it makes as much sense to your intended clients in February as it would in August, and as much in December as it does in June.
Protecting Your Content
To start with, since you’re already taking the time to protect your company from a legal perspective, you have to protect all you produce in the service of your company. By protecting your content, you allow yourself to both save an asset that took time to produce and to save your company image. Protecting your image includes every video and audio file you produce.
Some of the protections can be access-related. Allowing only partial access to your files can be useful, especially when there’s less of an ability to add watermarks or other protections. Allowing access behind an email collection wall that only sends the link to people once you have some of their contact information can also help you protect your content.
Of course, in marketing, you usually want to cast a wider net than this.
The Hit and Miss Nature of Video
Since being an entrepreneur requires that you become comfortable with some level of risk, it pretty much goes without saying that many of your videos aren’t going to “go viral” and become talked about by millions of people. Making videos involves making plenty that either will never have high viewership, or that won’t have many viewers for a long time.
Even if you’re a video-making professional, less than one percent of YouTube channels will achieve an “Internet famous” status. This isn’t even counting success stories that reach a level of fame that transcends the Internet. Since there’s so much content that’s already out there, and so much of it is well-made, getting noticed quickly is all but impossible.
Nonetheless, sticking it out and making a significant number of videos is still a crucial part of your success. Making a handful of videos won’t help nearly as much as producing a sizable number, just like making vague statements won’t make the same level of impact as does making highly precise statements. Add value to the lives of your best potential clients, and speak in terms that will resonate with them, and you’ll eventually attract the types of people who will buy from you.
The Types of Files
There are many different types of video you can make, and they respectively have advantages and disadvantages. The main types of video files are MP4 and WMV. Their respective homes are on Mac devices and Windows-powered devices, and the differences are worth noting.
WMV files are videos that tend to be of a smaller file size, which allows them to be uploaded onto YouTube more easily. The flexibility to make a video and upload it mere minutes later, even on a slower speed of connection, can contribute to making more content and doing so with a greater range of adaptation. Of course, this can lead to lower-quality videos.
MP4 videos can contain sound files, still images, videos, and extremely high quality. Since these are also native to Mac, they can be targeted to specific types of people, such as creative professionals. The downside to MP4 files is that they tend to be a lot larger than WMV files, so it can take a lot longer for these files to upload or play. Some users may have less attention span for loading times, and the additional level of video quality may not even be something that they care about. Some people will watch a video that was shot with potato, as long as it provides them with something entertaining or educational.
When you want to experiment with both types of videos, you can use Freemake Wmv converter to turn one into the other.
Want More Exposure? Here’s How to Get Seen
While we all need to be online as a business these days, there are a lot of other small things you can do to ensure that you have the right kind of online presence. It’s not just about being active on social media anymore, after all, as this is kind of taken for granted – if you want that competitive edge you’ve been looking for, you need to do more than what the others are doing.
You need to be a bit more innovate and think outside of the box in order to be recognised out there. The online world is a jungle, after all, and strangely lawless up until a few years ago; grab the opportunity to do something innovative now and your business may be able to lay the foundation for what other businesses are doing in the future.
First: Join the social movement
Today, there is no better way to get some serious business exposure than to show your market how much you actually care. Make sure that it comes from the heart, though, and that you’re supporting a cause that you deem worthy. Otherwise, the community will certainly punish you for trying to take advantage of others to boost your business.
There are many ways to join the social movement, however, and how you choose to do it is up to you. Donate a couple of bucks for each item you sell of a certain category, for example, use social media to talk about the cause you’re supporting, and consider running a fundraiser event to boost the support even further.
It’s a win-win, really, as a worthy cause will get the support and exposure it needs and your business is able to gain a proper boost because of all of its good work.
Next: Make use of videos
Sure, marketing through videos is nothing new – but how much is your business really using it? People love to interact with actual human being and both live streams and general marketing videos are great for this. You need to do it right, though, and make sure that you have someone in front of the camera who knows what they’re doing.
You can have a look at this article as well, by the way, for some more tips on how to create videos for social media so that everything you create is both flawless and credible.
Update your website
While your business may be scattered across different platforms online, your official website is like your home – or your basecamp, if you like. It’s where the business actually lives and your customers should be referred to it wherever they encounter your business name online.
That’s why you need to make sure that it is both up to date, innovate, slightly artistic, and interesting to spend time in. Check out this logo maker, for example, to get it right from the start.
Since everyone is trying to increase their own business exposure at the same time as you, the competition will always be kind of tough. Go even further than them, on the other hand, and you might find that it’s not that difficult to beat them, after all.
Smart Optimization: The 7 Most Common SEO Mistakes and How To Avoid Them
Did you know 380 websites are created every minute? That’s a staggering statistic that points to the hyper-competitive nature of the internet.
In other words, if you want your customers to find you on search engines like Google, your digital marketing efforts have to be near-perfect. Many marketers create quality sites with great content but are in disbelief when their sites are nowhere to be found on search engine results pages (SERPs)
The reason these sites fail is usually because of search engine optimization (SEO) mistakes that are dogging their sites ability to appear at the top of Google.
What mistakes are these sites making? And what should you be doing with your site to ensure your marketing efforts don’t go to waste?
Keep reading to discover the seven most common SEO mistakes you need to avoid now.
1. Not Doing Keyword Analysis
Keyword mistakes are probably the most common SEO mistake so I’ll spend the most time on this point.
In their most basic form, search engines are still keyword based. A user enters keywords in the search bar and the search engine finds relevant search engine results based on that keyword.
Most website owners recognize the importance of keywords but don’t know how to properly identify and utilize the best keywords for their business. That’s understandable because they have businesses to run and not a lot of time to study SEO.
Here’s what you need to know:
These platforms allow you to easily see what keywords your competitors are ranking for to give you a good idea of the keywords your customers are using. You can also perform keyword searches to discover how many searches a keyword receives and how difficult it would be to rank for that keyword.
Don’t commit the SEO mistake of creating content around high difficulty keyword phrases. For example, let’s say you want to publish an article for the keyword phrase “life insurance.” If you notice the top 10 results on Google are all owned by huge companies like State Farm and USAToday, it will be next to impossible to outrank those websites.
That’s why it’s important to check the “difficulty ranking” you whatever keyword tool you are using.
Another mistake is not using long-tail keywords, which are the low hanging fruit of SEO rankings. Long-tail keywords are longer and more specific keyword phrases. These keyword phrases are usually easier to rank for, and because they are so specific, they usually convert better.
So instead of trying to rank for “life insurance” choose a long-tail keyword like “best life insurance no medical exam no waiting period.” According to Ahrefs, the latter keyword receives over 1,200 searches each month with an “Easy” keyword difficulty score.
Perhaps the biggest SEO mistake relating to keywords is to overuse your target keyword in the content. Typically, this means you are writing for a search engine and not a real person. The copy ends up sounding unnatural and forced.
Don’t aim to use the keyword a set number of times or a percentage. To avoid Google penalties, only use your target keyword organically.
2. Not Claiming Your Google My Business Listing
Perhaps the most common SEO mistake is not listing your business with Google My Business.
With the growing popularity of “near me” searches, perhaps the biggest search opportunity for small businesses is to claim your business location, list your business hours and answer all the pertinent questions.
Google has appropriately placed emphasis on near me searches, recognizing the trend of consumers searching for nearby businesses. Getting your business to show up for local Google searches and on Google Maps is a quick win so claim your Google My Business listing now.
3. Not Optimizing Page Titles and Meta Descriptions
Search engine users decide if they are going to click on a search result based on the page title and meta description. In the SERPs, the title is the name of the page and the meta description is the snippet underneath the title that gives you a preview of the content on that page.
You want an attention-getting headline for your title and a meta description that accurately describes what the content is about. You want to optimize these components not only to attract more clicks but to attract the right clicks.
If your content doesn’t match the page title and meta description, the user will hit the back button. This will hurt your bounce rate and your session duration, two metrics which let Google know if users find your content valuable. Bounce rate measures how often users hit the back button and return to the SERPs, and session duration measures how long a user stays on your site.
4. Ignoring Link Structure
As mentioned in the last item, session duration is an important SEO ranking factor. One of the best ways to increase your session duration time is to make sure your site is easy to navigate for users.
Organize your site categorically using keyword-optimized category names. And make sure your link structure creates pathways for users to find exactly what they want within two or three clicks. This is especially true for your conversion pages.
Also, include links to older articles to spread authority to these pages which may be hidden deep on your site.
5. Not Having Quality Content that Gets Links and Shares
Always remember that Google is in the business of delivering relevant and valuable search results. To that end, the search giant is always on the lookout for signals that indicate relevancy and value.
Two of the biggest indicators Google depends on are social signals and authority signals. The more times people share your content, the stronger social value your site has with Google. The more links your posts receive from other websites, the more Google views your site as an authority domain.
Therefore, your goal is simply to create the most link-worthy, share-worthy content on the internet. How do you do that? By making sure any content you publish is better than all the top search results.
Look at what your competition is creating. What did they leave out? How can you expand upon their content? What personal insight can you add to the conversation? Read the user comments on their posts looking for questions you can answer in your content.
6. Not Mobile Optimizing
In 2018, Google announced they are now “mobile first.” That means they are delivering search results based on the mobile friendliness of a website. The more your site is optimized for the mobile experience, the better it will perform in Google’s SERPs.
Luckily, Google has a mobile friendliness test you can run on your website. The test will give you some suggestions on how to improve the mobile responsiveness of your site. Pay particular attention to improving the page loading speed on mobile devices as that is the common mobile SEO problem.
7. Not Performing Regular Audits
One of the problems with SEO is, as the saying goes, “you don’t know what you don’t know.” As a result, if our site is underperforming on Google, most of the time we aren’t sure why.
That’s where SEO audits come in handy. They give us the opportunity to discover and address SEO mistakes that may be hurting our search rankings. Make sure to regularly audit your website’s performance from a client’s view and the view of a search engine.
Make sure your site doesn’t have any broken links and that information is easy to find. Ensure your site loads quickly on desktops and on mobile devices. Review your checkout process and the quality of your content.
Final Thoughts About SEO Mistakes
Finding SEO mistakes on your site should not be discouraging. Think of any problems you find as opportunities to improve your search rankings.
SEO work is never complete. Be consistent in your optimization efforts and evaluate your progress over time. Schedule regular audits, test titles and meta descriptions, and continue to create link-worthy content. Before long, your site will be an unstoppable force on Google and other major search engines.
If you found this article helpful, check out how to get the fastest SEO results in 2019 now.
5 Digital Marketing Advantages In 2019
You’re missing out on a major marketing strategy if your digital marketing game is falling short!
Every business needs a strategic plan when it comes to marketing. But is a digital marketing strategy necessary for success?
We wouldn’t recommend marketing your business without it.
Recent statistics tell us that 59% of consumers source multiple channels before making contact with a business for the first time. Most of those sources are digital, including email, online advertising, and social media.
What’s the big deal when it comes to digital? Here are five digital marketing advantages to consider when developing your marketing plan and budget.
1. Results are Easy to Measure
You’ve probably heard of click-thrus, conversion rates, and impressions. These marketing metrics are unique to digital marketing–and they’re extremely valuable
Wouldn’t it be great to know when a potential customer receives your snail-mail piece? You’d also love to know when they open it, if they read it, and what part of the art or copy triggered them to make a purchase in your store.
That kind of tracking isn’t possible with traditional marketing strategies. However, with digital marketing, you can track the effectiveness of many critical pieces to your campaign.
From the effectiveness of subject lines, to knowing who opens an email, to tracking which link or text within an email generated an action–digital marketing results are easy to track.
With that kind of data, your marketing team can make strategic decisions about campaigns, audiences, and offers. Tailor upcoming campaigns to audience behavior from prior campaigns.
2. Make Strategic Changes As You Go
With many traditional forms of marketing, you have to wait until the end of the campaign to know how it performed. If something goes wrong, you can’t pull back a mailing or print advertising.
One of the best benefits of digital marketing is the ability to make strategic changes mid-campaign.
With real-time results, if a campaign isn’t performing well or you need to make adjustments, marketers can edit or cancel a campaign with immediate results.
There’s no need for a campaign to be a total loss. Watch your metrics throughout the campaign and make adjustments to ensure success.
3. Create a Personalized User Experience
How personalized does it feel when you receive a “Dear Friend” letter from a company? It’s not as inviting as receiving communication addressed to your name with content that relates to you as an individual–not as one in a crowd.
Personalization is available with print campaigns, but it’s limited. It also increases your costs for the campaign.
Another reason why digital marketing is so effective is the level of personalization available for your campaigns. Address users by name. Target potential customers by interests and geography.
In most cases, adding personalization to your email or digital add campaign doesn’t increase your costs. Agencies like Trevisan recognize the importance of personalization when it comes to your digital marketing strategy.
Instead of blasting the masses with your message, target a smaller audience for a personalized experience and better success.
4. Accessibility to Your Audience
How are you doing? Your customers will tell you.
Some businesses fear online reviews. For the many good reviews out there, there’s often that one disgruntled customer who blasts out a terrible review on any available platform.
Your offline and online business reputation is manageable in the face of a bad review or an incident out of your control. But your marketing plan has to include a method to monitor online reviews and plan of action when negative reviews appear.
If you’re not actively monitoring your reviews, there are other indicators that your online reputation might be in trouble.
When sales suffer, or you notice a decline in profitability, you could have a reputation issue. While it’s easy to become disheartened when negative reviews happen, it’s a perfect time for online brand management.
It’s not an easy process. But your business has an opportunity to request positive reviews and respond to negative reviews.
Take an active role in the advantages of having access to customers and their feedback.
5. Reach Far and Wide
Most traditional forms of marketing have limits to size and scope.
Whether it’s a lack of budget dollars or a physical restriction to a print ad, non-digital advertising has limits. Your digital marketing efforts will reach farther and wider than most traditional marketing campaigns.
When using social media, the only limit to your reach is your strategy and creativity.
Facebook ads are far less expensive than a mailing or print campaign. You get more bang for your buck online when using strategic audience selection tools and carefully crafted ad content.
Plus, when using social media, organic reach and influencers can take your brand further than you could plan it with paid advertising. Users who enjoy your product or service will share your business with others online.
The value of organic reach is almost priceless when it comes to digital advertising.
Your ad spend goes further online. Audiences from around the world can learn about your local business and take advantage of what you have to offer.
Your physical location becomes less of a hindrance to your business with digital advertising as part of your marketing plan.
Digital Marketing Advantages Help Grow Your Business
While it’s important to have a multi-channel approach to marketing your business, paper mailings and print ads have limits to their reach. Digital marketing advantages help take your traditional marketing strategies to new audiences.
From digital messaging to choosing the right channels to defining your budget, make sure digital marketing is part of your overall marketing plan.
When planning your digital strategies, it’s essential to make sure digital efforts are not an afterthought. If you have limited budget dollars, focus first on digital strategies.
With small budgets, you’ll see a bigger impact when focusing your strategies on digital channels.
Set your digital marketing goals within your overall marketing goals. Read more about the importance of creating and reaching digital marketing benchmarks to help grow your business and evaluate your marketing efforts.
7 Advantages of Web Push Notifications for Marketing
A web push notification is a message with some text, logo, image and up to three buttons, that appears on top of a current web-page.
What follows are seven reasons why you should use web push notifications as a marketing channel.
Previously, marketers could send browser notifications only to their entire contact list. Because of this, many users received unnecessary and annoying information.
But now advanced providers allow sending personalized web notifications to different segments of the contact list.
With their help, eCommerce brands can send to website users
- relevant and personalized messages
- through all popular browsers
- on mobile and desktop devices.
2. High Delivery Rates
There are only a few reasons why a web push message may not reach users:
- a user has blocked notifications from the website,
- the device was turned off,
- the subscriber didn`t have access to the internet.
But these situations are not too common, that’s why the delivery rates of web push notifications range from 50% to 90%. Even if the browser was closed or the device turned off, users could receive a notification the next time they open their browser.
3. Ease of Use
Push notifications are a perfect way to quickly deliver messages and to encourage users to visit the website.
It only takes a few minutes to create a web push notification You just need to briefly formulate the main idea, add an attractive banner and a CTA button.
4. Content Personalization
Automatic substitution of personalized content in the notifications will help you capture the attention of your subscribers much more better than ordinary bulk messages.
For example, call the subscribers by their first names.
However, it is better to use more complex personalization. You can insert an image of the product that the user has abandoned in the cart or the number of the order which he or she has made.
Web push notifications provide a good opportunity for automating regular communications between a user and a brand. You can use them
- as a part of your onboarding campaigns,
- as abandoned cart reminders,
- as transactional notifications.
In fact, with advanced marketing automation services, you can set any event that triggers the automatic sending of a web push notification.
Most often, online businesses use email or SMS as marketing channels. Push notifications don’t replace but complement them.
Advanced automation systems allow you to use multiple channels in a single marketing workflow, for instance, an abandoned cart workflow. This significantly increases customer engagement and the chances that the user will take the target action.
6. Branded style
You can design your notifications in the style of your website. Use branded colors and add your logo to the notifications. For example, this is how you can add your logo and a product image in eSputnik.com.
The branded style of the message will attract the attention of your users, and they will be more likely to perform the action you want them to take.
7. Customizable lifespan
Push notifications have an “activity time” that you can set manually. Due to this, you will not annoy your users with outdated information, for example, after the promotion has ended.
Web notifications can be the perfect solution for fast and reliable customer communication. They are delivered as soon as a user opens the browser, even if he or she doesn’t visit your website.
Considering all this, segmented web push notifications can become a new powerful channel in your omnichannel marketing strategy.
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