When it comes to making sure that you have covered all aspects of marketing your business, what have you done? Have you done everything that you physically can? It’s understandable that if you are an SME or a solopreneur, finding the time and resources to getting your business out there is difficult. But it needs to be at the forefront of your business plan.
There are some simple ways to push your business that cost next to nothing:
Register Your Business On A Local Listing Service
If you are looking to start out locally, registering your business on one of the three top listing sites, Google Places, Yahoo! Local, or on Bing. It is as simple as filling out an online form. If your business is on the smaller side, it is worth doing.
Start A Blog
The most common way for companies to make a “face” for themselves is to make a business blog. It is an excellent way to communicate company ethos and keep followers updated on what you are up to in the business. With the option to comment on the blog too, it guarantees an interface between customer and business. With websites such as WordPress, or this guest posting software, it has never been easier to get your business message out there.
SEO The Company
Search Engine Optimisation is a very big talking point when it comes to businesses now. The main idea behind it is to push your business to the top of the search engines. The further up the rankings they are, the more visibility you have. Simple! Well, in theory. The trick to it is to make sure your website reads in a way search engines understand. If you don’t have an IT whizz in your company, outsource to a business that specialises in this. But with every IT support company offering SEO’s for business, they are not hard to find.
Going across different platforms is a common market practice now. If you haven’t thought about creating content for use on Flickr or YouTube, now it’s time. Having a Flickr profile gives you one place to have pictures of the business, and YouTube is…well, YouTube. If you are planning on advertising on YouTube, there is no point in having a small banner over a Lady Gaga clip. Do your research into trends and where your business can fit. Businesses are becoming more clever with how they market themselves, from using Instagram to having mobile apps. So the more ambitious you become, the better.
Sometimes the old ones are the best. Every time your business has done something newsworthy, dishing out a press release is a great way for easy publicity. Many media websites will do it for free too, such as PRLog and 24/7 Press Release.
There are many ways to get the word of your business out to the public, and using some of these ways are key to getting your business one rung further up the ladder.