How to improve your conversion rate

conversionrateIf you run a website or any type of business online, then you know how key your conversion rate is to your success. Your conversion rate is the percentage of visitors that visit your page and end up converting. A conversion can be many different things. Email sign ups, sales, and ad clicks are examples of different types of conversions. If you want your website to be successful then you have to figure out how to get the highest conversion percentage possible.

Because of this, it’s important to design your site in a way that makes it easier for people to convert. There are many small changes you can make that will have a positive effect.   You can make design changes, text changes or change your entire goal completely. The key is always to try new things out and see what works and what doesn’t work. Here are some tips for improving your conversion rate.

Take a look at your design

User experience is highly important and closely related to the amount of conversions you get. This is why ux design agency are always in need. If people have a bad visual experience when they visit your site, they won’t buy and they won’t come back.

Make sure things are easy to see on your website. Be honest and ask yourself if your website is cluttered. Don’t be afraid to move different things around and see if your performance increases or decreases.

Start split testing and making changes based on the results

Split testing or A/B testing is key to finding out what works on your site. For example, you come up with two email call to actions and test them both on your website for one week each. At the end of the week you can see which one performed better. You can even set it up with coding or a plugin so that your email call to action changes with every person or every hour for example. A/B tests will help you quickly find what works and what doesn’t work.

Create a funnel for website visitors

Many webmasters skip this step. A funnel will help you visualize and put into action what you want to do with your traffic. Your funnel should include how will be attracting people and the actions you want them to take once they are on your site. You also need to include how you will encourage people to take these actions. A good funnel will help you stay on track. You can revisit it monthly to see which areas you need to work on and which areas have been working for you. A successful funnel slowly builds a relationship with your visitor that translates into sales over time.

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