More small and medium-sized businesses than ever before are starting to outsource marketing activities. And, if you want to keep on top of your game, it’s imperative to have a good online marketing strategy to boost your business profits. You can hire a full-time team of employees, of course. But in many cases, it is more cost-effective to outsource specific tasks to other companies. The big question is, how do you choose who to work with? We’re going to run through five traits of a great online marketing company to ensure you make the right choice.
Good with numbers
Plenty of online marketing companies out there will sell you a strong message – it’s what they do, after all. And, they can tempt you into choosing them just from their website. However, good marketing isn’t just about creativity and ideas – it’s also about hard numbers. It is essential, then, that any firm you work with puts analysis, interpretation, and data collection at the heart of everything it does.
Good online marketing firms often sing their own praises about how creative they are. But you need to see that creativity in action. Ask for examples of their work and request some information on how they plan and execute marketing campaigns. Creativity is not just about using fancy words and nice graphics – it’s also about strategy and clever ways to reduce costs.
If you have specific online marketing goals, ensure you hire a specialist. There are many firms out there that promise an all-around service, but few can match the tenacity and knowledge of real expertise. They will use better tools, too. Great SEO firms might employ the best white label SEO programs to get results, for example. The best email marketers might be hotshots on Mailchimp and a wide variety of other email marketing platforms. Specialisms in one area of online marketing is great – but they should be specialists with the tools they use, too.
Online marketing can be a ruthless industry, and it takes a lot of gumption and tenacity to deliver results. Ask any firm you consider working with to describe how they deal with problems when the chips are down. It will give you a much bigger insight into your candidate than asking for success stories.
The desire to learn
The online marketing world changes almost every day. New techniques arrive on a regular basis, and it is vital that any firm you choose is up to speed. You should ask your candidates about the time they set aside for learning, for a start. You should also ask about their knowledge of five of the most recent developments in their field. You don‘t have to be an expert yourself, but it will help you find out how much desire they have for learning.
Of course, there are many more traits of successful online marketing firms. But these five areas should stand you in good stead when it comes to outsourcing. Feel free to leave a comment and express your thoughts below!