We’re so overrun by tech-centric marketing advice that we often forget about the humble press release service. Perhaps it has something to do with the fact that many people see the news as something that’s a bit passe. After all, newspaper sales are falling.
But, of course, it’s not the news itself that’s going down in popularity. It’s just that people are changing the ways that they get it. Don’t make the mistake of thinking there’s no demand for high-quality content anymore. There is – more than ever before.
This is why it’s so important for businesses to make use of press release services in their marketing efforts.
You Attract Investors
Investors tend to be highly engaged with the news. They use it as a source for finding out what’s going on in the world and where they should put their money. Warren Buffett reportedly reads the news for upwards of six hours a day. If you want to attract investor attention for your business, using a press release distribution service is one of the best ways to do it. Make sure that you archive all your news articles so that investors have somewhere to browse.
Press release distribution pricing is now low enough to be accessible to practically all businesses. And when you think about how much it extends your reach, it represents seriously good value for money. Most newswire services have access to thousands of media outlets. And they have access to some of the largest media outlets in the world, like Yahoo and Reuters.
You Improve Your Visibility
In today’s marketplace, it can be tough to get noticed. There are just so many businesses out there vying for the attention of a limited pool of customers. In fact, getting noticed is probably the biggest obstacle for small businesses in today’s economy.
But if you can get your name out consistently through a press release service, you’ll become far more recognizable. The best way to do this is to maintain long-term relationships with press release companies. Success won’t come overnight. You need to explain to your customers your unique selling point. And you need to build up familiarity with journalists if they’re going to use you as a source in the future.
Your Story Can Hop From One Outlet To The Next
Have you ever noticed a media outlet reproducing a story from another outlet hours or days later? It’s a common practice in the industry. Small media outlets in niche areas will monitor the websites of other small media outlets. If they see something they think will interest their readers, they’ll write their own version of the story. For businesses, this sort of practice is good news. It enables your message will be spread far and wide. And, what’s more, it’s all for free.
You Become An Industry Expert
It takes a long time to build up a solid reputation for expertise. But one way you can fast track this is to use a press release service. Being high-profile means that you’re more likely to be seen as an expert by both customers and journalists alike.