If you’re just starting out in the business world, it’s vital that your website is up to scratch. With the fact that 75% of users do not scroll past the first result on a page, SEO should be high on your list of priorities. Without it, you’ll be lost amidst reams and reams of other pages that simply weren’t optimized as well as they should be.
So, don’t fall into this trap. Getting your web presence up and running could be the deciding factor in the success of your small business. You can draw in new customers, reach millions of people, and assert your brand in ways you never thought possible.
Maintain the integrity of your content
Search-engine giant Google actually penalizes content and websites that don’t adhere to its rules. This means that if you stuff your site with keywords, you won’t go up the rankings; you’ll go down. Keeping your content clear and informative while making it SEO-friendly is the best way to retain users attention. It’s also the best way to attract new ones! You might be tempted to overuse keywords if you’re a new business, but don’t.
Have a professional ‘SEO audit’ done on your site
Your company is in its early days, and you can’t truly be sure how effective your website is. So, consider having it inspected for SEO-efficiency by a company such as Perth Web Design. You can gain a lot of insight into how well your site is working, and this leaves you in a better position to rectify any mistakes.
Make sure your slug is updated
Your ‘slug’ is basically your URL. It’s present on every page on your site, and sometimes, it can just be a string of numbers, like so:
What it should say, is something like this:
It’s quite hard to change a slug with certain CMS’s, but there are ways to do so. Contact your provider if you aren’t sure. It’s quite common for a new website to forget a feature like this.
Don’t forget the meta description
A meta description is how your website will be described across certain parts of the web. When you search Google, it’s the little description that pops up beneath the site link. Building an effective meta description involves using keywords related to our site, and being concise. This is how Google will help rank you, so make it a good one!
Produce content that is always relevant
The longer your content can stay relevant, the more SEO-friendly it will be for a long time. You can get hits within the first week of launch, and within ten years of launch. Make sure you add a blog to the website of your small business, and start updating it right away. Focus on quality over quantity – one post a week should do. Try and hit on topics that will always be relevant, and don’t keep them timely. You’ll improve your business’s long-term appeal, and make sure you’re always relevant.
And that just about does it! Small business owners, I implore you to put a bigger focus on web design and SEO! Don’t leave them to take care of themselves. They won’t