Video marketing is the new big thing. Every marketing blog tells you how essential video is to your business—no matter what type of business you’re actually running. New statistics are coming out all the time about how much videos can increase your engagement and audience retention. If you’re an entrepreneur you simply can’t afford to ignore this trend towards video marketing.
Luckily you don’t need a huge budget to get started adding video content of vlogging to generate more exposure to your business. With advances in technology, there are plenty of high quality video cameras that cost only a few hundred dollars and are perfect for getting started.
In addition, you do not need to be a massive tech geek or Adobe Premier expert to make cool videos for your business. You can make all kinds of nifty videos with the incredible tools below.
With this easy-to-use tool you can combine a series of images to create a short video story, ideal for Facebook or Instagram. You can install this tool on any operating system and start making your own videos within an hour.
- Stop Motion
Stop motion is one of the most interesting film techniques out there and this app makes creating your own stop motion videos easier than ever before. Allowing you to watch and edit your video frame by frame, this intuitive app gives you complete control over your own videos and even allows you to buy small upgrades like sound effects. Unfortunately at this time it is only available for iOS.
If you’re looking for something really simple Animoto is the program with you. Simply upload all the photos & videos you want to string together, add music and a range of other features offered by the editor and embed it in your website code. There is a mobile Animoto app as well so you can more easily share videos on mobile.
PowToon is a tool specifically designed to create animated videos for brands and products. They offer a variety of video templates, characters and transitions to make it easier to create your own video but you can also create your own template from scratch.
One of the few high quality web-based video editors, WeVideo allows you to combine still photos and audio recordings to create a compelling video story. You can also download the WeVideo mobile app to create videos while you’re out and about.
Designed to help businesses create simple promotional videos, Wideo offers a variety of templates for you to choose from as well as allowing you to create your own template from scratch. With this program it’s also easy to pull your logo or other branded graphics into your videos.
- YouTube Editor
If you’ve already got some cool video you can use the YouTube Editor to do a whole range of things including adding a fill light, altering contrast and changing the length of your video. You can also add transcripts and annotations to make your video more SEO friendly.
Creating videos for your business sounds like a daunting prospect but it doesn’t have to be. These tools are just a portion of what’s out there. Keep searching until you find a program you truly love working with.