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Top reasons why business owners should focus on mobile capabilities in CRM

Many businesses still believe that the mobile screen is only good for trivial activities such as sharing information on social media, posting videos or getting in touch with friends. Serious business people prefer desktops. However, let’s look at the facts: the report by comScore shows that smartphones and tablets account for 60% of digital media time in the US. 52% of that time is consumed while using mobile applications.

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Many businesses still believe that the mobile screen is only good for trivial activities such as sharing information on social media, posting videos or getting in touch with friends. Serious business people prefer desktops. However, let’s look at the facts: the report by comScore shows that smartphones and tablets account for 60% of digital media time in the US. 52% of that time is consumed while using mobile applications. Desktop usage is estimated for only 40%. With the increasing popularity of smartphones and tablets, demand for mobile apps is on a rise. There are many reasons why businesses are creating their own mobile apps to develop more efficient business models.

Let’s look at the key points in a mobile platform that can help your business grow:

Employee Engagement

Having a mobile business app at the disposal of your team can bring improvement into data sharing and facilitate communication among employees. Mobile apps help record information, authorize tasks and track their completeness. It can also become a networking platform for all employees. You can announce current office events or achievements and use it in many other ways to help make team members feel engaged while helping improve their productivity at the same time.

Customer loyalty

Improved customer loyalty is a major factor in correctly boosting your business growth. Business owners should focus on gathering as much information from their customers as possible and communicate with them via different channels. For example, a business app for dealing with customer issues and requests can take care of this matter in a proper way by. It is also useful to consider building an email list with the app as well.

Increased sales

A mobile app is an amazing tool not only for building customer loyalty, but also for improving interactions with users and increasing sales. Ordering and making payments via mobile devices are getting more popular nowadays. If you offer your consumers an easy way to buy from your business, you will improve your chances of getting more revenue. For instance, one of the best tools are check in offers. In addition, things such as mobile e-stores, mobile responsive web designs, or a shopping cart inside an app are examples of smart initiatives you can implement to grow revenue. A mobile app can also provide business owners with the ability to share news about their business with buyers via social network, messaging or emails.

Solid social platform

When a company has its own mobile application which offers engaging features or in-app comments, it has the tools to become a popular platform for a social community and keep those users involved. Your clients are not constantly at their desks or in front of laptops, so a mobile app can be perfect for your online community as it can be accessible from anywhere. The platform is used not only to keep the existent users, but also to promote your products for new ones just by means of word-of-mouth.

Developing an application can be very time consuming and expensive, but remember that the mobile app will easily pay for itself in the long run. In addition, even small and average size businesses can find ways to create an app with their moderate budgets. After all, it is all about driving growth into your business and a mobile application is one of the best tools for such aspect of business development.

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