Here’s Why Your Business Needs A Dedicated Video Conferencing Tool

Being in business in the 21st century means waking up to a new benchmark almost every day – the envelope to how technology and enterprise are advancing together is being pushed at a breakneck speed, and keeping up with the pace is essential to staying in the game. Part of what defines a business is the way it manages itself, and key to that is ensuring flawless communication between departments and offices, no matter where they are in the world. In that regard alone, a quality enterprise-level video conferencing software is vital – but there are other reasons, too.

Quality communication leads to productivity

There’s a difference between knowing what to do and how to do it, and making sure everybody else in the company knows, too. A successful business is like a well-oiled machine: it requires precision, time-management, and just the right instructions. Making sure everyone is up to speed on a daily basis requires the tools and resources necessary to ensure high-quality interconnectivity at all times – and that calls for more than your average video conferencing software.

The statistics don’t lie – PGI reveals that around 70 percent of surveyed employees prefer video conferencing to actual boardroom meetings, and 75 percent of senior management agreed that it would be the future. It’s not surprising then, that the attention span for employees increases during long-distance conferences when video is involved: 35 minutes, compared to the 23 minutes of attention employees possess on average during regular call conferences.

That isn’t all. More than nine-tenths of communication happens non-verbally, through images, gestures, body language and even silence. Adopting a serious approach to video conferencing means you not only make it easier to convey and discuss ideas, but you make it clearer, as well, eliminating much of the confusion that might delay projects, or cause a waste of precious company resources.

Video conferencing isn’t just the perfect management tool – it’s a godsend for any striving human resources department. Freelance or overseas candidates are generally more comfortable with a face-to-face interview; the process is also made much easier when a potential candidate can be observed not only through words and voice, but through their body language as well.

Simplicity brings efficiency

While there’s much to say in the argument for a more widespread adoption of video conferencing, especially within larger enterprises and companies, something has to be said for its perceived complexity. When video conferencing comes to mind, you’re faced with the challenges of setting up the hardware, the software, troubleshooting unforeseen problems and calling in an IT team to get a room ready for a conference each time.

That might’ve been the case a few years ago, but as previously mentioned, technology moves at a breakneck speed. A decade ago, consistent video conferencing on a large scale would’ve been a pipedream – today, it’s as easy as plug-and-play. A quality application such as BlueJeans enterprise video conferencing software adapts to the equipment you may already have to your disposal: from telepresence systems and room-based systems, to desktop applications, mobile applications, and browser extensions. That means you don’t need to call in a technical expert every time you want to make a conference call – it would be as easy as starting the software up, and sending out a generated link for attendees to click on from whatever media device they choose to use.

In the past, video conferencing was a messy amalgam of audio, video, and the Internet. Today, advances in integration of all three, along with major investments from companies large and small in the market of video conferencing has led to a smooth, streamlined combination that does exactly what it’s designed to do, without the headaches.

With this hasty progress, the cost of video conferencing solutions is dropping as well. It’s much cheaper to build a comprehensive, enterprise video conferencing system today than it would’ve been merely five years ago – and in another five years, even more progress will have been made.

Security made easy

A major concern among large modern enterprises is web-based security. Cyber-attacks and digital theft isn’t uncommon in the world of contemporary commerce, and can cost companies large amounts of money, time, and even reputation. Covering your bases should be a natural instinct for any successful business leader, and because of that, ensuring that all proper security measures are observed in your video conferencing methods is simple due diligence.

Worry not, though, as most competent video conferencing solutions today offer not only firewall protection and data encryption to avoid, deflect and block direct attacks, but ensure that all stored and transmitted data travels over secure, private servers, kept in physical data centers protected by private guards,bio metricscans, key cards and 24-hour CCTV.

In the end, a competent and dedicated video conferencing tool will only stand to benefit you, and put you ahead of your competition. With the right software, you can plan daily calls to discuss everything from plans to projects.