With the rise of search engines in the mid 1990’s, and the emergence of Google, companies looked for new ways to attract more audiences. As website owners understood the importance of a higher rank in the search engines, it gave rise to the world of SEO or Search Engine Optimization. We have moved way past the 90’s and today, one can find several online tools that can perform a multitude of functions and save time and energy. There are millions of tools online that are used by the several SEO professionals across the globe. For those who can’t decide, here are some of the best from the massive list of SEO tools.
1. Google Analytics
The undisputed king of analytical tools on the Internet, Google Analytics is a preferred choice for both new and advanced users. The developers, as the name suggests is Google Inc., which acquired the Urchin Software Corporation in 2005 to create Google Analytics. The AdWords integration helps the user track the quality of the landing pages and conversions to optimize the online campaigns. It provides an attractive user interface, which is easy for the new and average users and can be expanded for an in-depth analysis.
2. Google Keyword Planner
As an SEO professional, you sure know the influence of keywords on the search results and a website’s visibility. The more you know what people are looking for, the better idea you would have about how to target them. Google Keyword planner shows a list of all the possible keywords to insert in your content to get the maximum views. Although one must not totally believe in the numbers provided by them but it gives a basic idea about the type of keywords that get the maximum views. Plus it also provides some great suggestions for keywords.
3. Google Trends
If your business is about keeping up with the customer’s demands, then it is highly important that you keep up with the trends. Google Trends helps the marketers to know the latest trending topics and also shows any shifts in the people’s interest towards a certain topic. In a demand driven industry like technology it is important to stay ahead of the competition by closely analysing the consumer’s interest. Marketers can keep a constant watch on the rise and fall of trends and adjust their campaign accordingly by using pro business tools such as Google Trends.
4. Wayback Machine
Too create a brilliant future we often need to take a glance in the past and the Wayback Machine provides you with all the history you will ever need for your marketing campaigns. It is basically an archive about the various web pages on the internet and also shows the various changes made to it across time. It was launched in 1996 by a non-profit organisation based in San Francisco and has since become one of the most popular tools online. The Wayback Machine normally stores snapshots of web pages after every 2 months, thus keeping a detailed history of all the changes made to a particular webpage.
With the emergence of Facebook and Google+, marketers have realised the importance of social media. With around 99 percent of the US population being active on some social media platform or another, it has become a lucrative market for the website owners and marketers. Launched in 2008, HootSuite is one of the most popular tools for social media management. The program provides a highly user-friendly interface, which is integrated with all the popular social media platforms such as Facebook, Twitter, Google+ and LinkedIn etc.
Getting the most number of views and being ranked higher in the search results is something that every website owner wants. SEO services not only provide you with a better visibility, but also help in brand building. To ensure that you stay ahead of your competition, use the abovementioned tools to save time and money on your online campaigns.