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Great Web Design: 11 Key Aspects

Website development is a key part of business in the 21st century and businesses must give serious thought to what’s now commonly known as their online real estate. Great websites deliver outstanding results for small businesses, while substandard websites waste substantial amounts of money and time on ineffectual online marketing. Here are 11 key aspects of web design that are essential for effective small business online marketing.

 

Website development is a key part of business in the 21st century and businesses must give serious thought to what’s now commonly known as their online real estate. Great websites deliver outstanding results for small businesses, while substandard websites waste substantial amounts of money and time on ineffectual online marketing. Here are 11 key aspects of web design that are essential for effective small business online marketing.

  1. Nail the Pitch

Research has shown that viewers spend seven seconds or less on 90 per cent of the websites they visit. This is a short amount of time to get across who the business is, what it accomplishes, and why it is the best in its industry (and why anyone should choose you!). It is critical to provide this information at the forefront and secure the pitch on the homepage.

It is important to spend time refining core marketing ideas. The tagline, design, and first two sentences of the website content must be strong and well defined. A short, succinct paragraph that outlines the sincerity of the brand, as well as its concentration and target audience, should be presented. There is much information to get across and a brief period of time in which to convey it. The pitch must be concise, yet persuasive.

  1. Clear Calls-to-Action

A common query from small business owners is why their website conversion is not successful. Oftentimes, the answer is the lack of calls-to-action. Commonly used calls-to-action involve Buy Now icons and phone numbers. Sometimes they have greater delicacy, directing visitors to a next step initially. Calls-to-action are intended to engage visitors and lead them down the conversion road. Website users desire precise information before committing to a purchase. Intelligent calls-to-action predict the visitor’s next move and carefully guide them through the website in a premeditated manner to create an informative and emotional experience.

Professional web designers recommend that a contact number should be located at the top of every page of the website and complete business contact information should be located in the footer of every page. This should have quick and simple access links as this is generally the most sought-after website content. This is even more the case for mobile sites, as visitors are mostly looking for rapid access information like operating hours, a physical address, and a phone number.

  1. Conversion Tracking

Conversion tracking is often a neglected element. However, it is actually one of the easiest aspects to implement. Small business owners need to comprehend precisely how many sales and enquiries the website has garnered, as well as what directed visitors to the website. Another key piece of information is the amount of money that was spent to get the visitor there. Conversion tracking gives accurate measurements of marketing dividends, evaluation of modifications or improvements to the site, and the success of the website. Professional website designers possess the expertise to help small business owners with accurate conversion tracking.

  1. About Us Page

Two of the poorest and most frequent mistakes that are made in the design phase of the About Us page are that the content is uninteresting and the content induces emotions of displacement. An effective About Us page is actually more about the visitor and less about the company.

A website is not only made for clients, the success or failure of the website is dependent upon the clients. By extending this thinking, then the About Us page ought be about the clients also. The About Us page should still include an engaging description of the individuals and the business’ goals, as customers want to know who they are establishing a relationship with. In addition, customers want to know precisely what it is that the company can do to enhance their lives. The About Us page, and, in fact, the whole website, ought be created with content detailing the benefits that will be received by visitors.

  1. High-Quality Content

Quality content is key to effectual marketing. Quality content is needed in order to tell the company’s story, draw in the target audience, and elucidate what issues it will solve. Every item of content needs to be valuable, educational, and enticing. The content must be comprehensive and be provided in sections that are matched to client interests.

Website content is a key resource in directing visitors to make positive purchase decisions. Content should work cohesively with the website design and the company brand so that clients are provided with an engaging, exciting experience. High-quality content shows integrity and authority, which will induce visitors to purchase from the company. Strong content demonstrates that the business is committed to spending time and effort on getting across its message in an agreeable and intelligent manner.

  1. Design Aesthetics

Visitors are more likely to stay on a company’s website when the website is aesthetically pleasing and visually compelling. Further, visitors are more likely to return and also to share the site with relatives and friends. A visually stimulating design immediately indicates the high-quality level of the product or service, and of the company.

Research has shown that people respond fervently to visual stimulation. This can have a significant impact on a business. Unattractive and staid visual stimuli will gives the picture that the business is below average. It is obvious then that using a professional web designer can be critical to the success of a company.

  1. UX Rationale

A website designed around visitor goals and sentiments encourages visitors to engage, which improves conversions. It is critical to consider why users visit the website and what it is that they are seeking. Business owners need to see the website as though through the visitors’ eyes, which is what skilled web designers do. It is crucial to predict visitor desires and needs, and to straight away provide an effectual solution.

The whole website needs to be easy for visitors to access, no matter whether they are looking for product specifications, prices, or simply contact details. The visitor’s desires should be met before they have even realised what it is that they need.

  1. Mobile-Friendly

25 per cent of people on the internet use a smartphone to access the internet. Research has shown that people are moving from traditional technology, such as desktop computers, to mobile devices at greater rates every year. It follows that websites must be not only be able to be viewed on mobile devices, but in fact be optimised especially for mobile users.

Responsive layout makes sure that no matter what device a person uses, the website will provide effectual and efficient content. It may be necessary for particularly intricate websites to be custom-designed by professional web builders. However, mobile users should not be neglected. Mobile users are left unfulfilled if they have to access desktop websites, as it is cumbersome, and sometimes almost impossible, to navigate menus, links, or anything else users may be looking for. Professional website designers are experts in providing advice to business owners about the best plan for for their business and situation.

  1. Stable Structure & Dynamic Content Management System

A website’s usability, the efficiency of the delivery of updates, and visitor interaction are all highly dependent on which platform the website was built on. The importance of structure versus website performance cannot be stated strongly enough. This is particularly crucial to ecommerce sites. The following features are critical, and if they are absent, this will result in much time wasted when optimising for search engines, fixing errors, and publishing new content.

  • Simple content-editing, accessible from all devices
  • Fast loading times
  • SEO-ready
  • Large community of developers and users, like WordPress
  • Software is regularly updated and supported actively by developers
  1. Marketing Strategy

A company’s online presence is insufficient alone to generate sales and queries. The top strategy is to work out the optimal means of broadcasting the content, attract traffic via search engines, and establish high conversion rates. Businesses have a number of options at their disposal, including search engine optimization (SEO), social media, email marketing, and pay-per-click (PPC). It depends on the particular industry and company as to what will produce the best results.

The key to establishing the defining method is to try out all of the available channels. Ultimately, it is a procedure of trial and error when establishing what is most effective for the desired audience.

  1. Professional Web Design

A professional web design company can be the best means by which to successfully implement all of the aspects that have been discussed here. It is not necessary for small business owners to be adept at writing, designing, or marketing their website. A professional web designer will save time at the start and money in the long-term.

Before bringing on board a particular web designer, business owners should find out about their expertise level, and should ask for evidence of the designer’s prior work. A professional web designer will confer with the business owner before, during, and after the creation of the website. It is critical to contract a web designer who is experienced and well established. They should proffer a portfolio that has information about previous websites they have worked on that are akin to what is intended with yours. A strong relationship with a suitable web designer can dictate the success of the website and the business.

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Marketing

Brick-and-Mortar Branding: 8 Brand Identity Examples for In-Store Marketing

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Although shopping online is the new fad, heading out to an actual shop still has its own special perks. There’s something far more interesting and exciting about walking into a store that you love visiting.

But how do you get your customers to love your brick and mortar store? What are the secrets to making the experience one they’ll never want to give up?

Listed below are different brand identity examples to get your in-store marketing started in the best way possible!

1. Employee Personality

Although the way your store looks has a big impact on customers, the main feature they’ll interact with is your staff. Having your employees know the right social cues is an important step in any branding design.

Not only does it put customers at ease, but it also gives you a lot of room to play. Using catchphrases is something that sets your employees apart from any other store.

For example, Chick-fil-a employees say “my pleasure” instead of the standard “you’re welcome”. It’s not a big change and it’s easy to implement. It sticks in the minds of customers and gives the idea that every interaction is a joy for the employees.

Find a way to give your employees personality cues that help impact every customer interaction.

2. Custom Lighting

The lights of your store create a different kind of ambiance depending on what style you choose.

Low lighting makes the store feel cozy or private which restaurants use to their advantage. Natural lighting brings in a kind of freshness great for stores selling plants and outdoor equipment. Colored lights bring a pop of color that feels exciting.

When coming up with your own type of ambiance, take into account the feeling you want to convey to your customers. Do you want something bright and happy, or something more playful? Use different lighting cues to help boost the feeling of your brand identity.

3. Enticing Scents

Ever walked past Abercrombie and Fitch? What about a Lush store?

These unique scents grab the attention of anyone who walks by, not letting them ignore the store itself. For Lush, it’s the scent of their soaps and products. For Abercrombie and Fitch, it’s cologne.

These scents make you notice the presence of the store. Even if you’re not looking to buy soaps, you still notice that Lush is nearby. If you’re a fan of the store, you might even look forward to it.

When you have a physical location, it’s good to make use of every sense to sell your brand in every way possible. Smells are as important as sight when it comes to branding.

4. Music Style

It’s not a big revelation that people enjoy listening to music while they browse and shop. Almost every store uses different tunes to put their customers at ease.

But the style of music you choose to play at the store should always go along with your brand identity.

If you sell musical instruments, play classical music to get your customers in the right mood. If you’re a clothing store for kids, all the latest children’s music is the perfect match.

Take some time to find the right music style that works best with your brand.

5. Target Audience

Which demographic is the one most intent on your product? What age group? What will entice them to come into the store?

These are the questions you need to ask when approaching every step of your in-store marketing strategy. It’s good to sit down and figure out the target audience of your product and cater your brand towards them.

This way, you’re getting the most out of every decision and your brand identity continues to grow.

After all, if you’re selling knives, catering to children isn’t the best way to go.

6. Colors

Colors affect our emotions in a lot of subtle but important ways. Blue is calming while red is exciting and passionate. Yellow grabs our attention, whereas green puts us at ease.

Understanding the way color affects your customers is a vital part of any brand identity design. You want to choose colors that suit your brand and don’t detract from it.

McDonald’s, for example, uses red and yellow colors to excite their customers and make them feel happier. It also is a play on the colors of mustard and ketchup, which goes perfect with their products.

Finding the right match of colors for your company will elevate your branding to a whole new level.

7. Decoration

There are countless ways to decorate your store. The choices you make all depend on the kind of feeling you want to convey.

Cracker Barrel, for example, uses old southern American charm and antiques to sweeten every meal. It fits right along with their southern cuisine and helps make the interactions as memorable as possible.

Adding your logo and your brand’s colors into the decorations is always a good choice. After all, your logo is the face of your brand. Make sure to browse this post for more information on how to incorporate your logo in a successful way.

8. Consistency Is Key

Once you’ve put your branding into place, make sure to always keep it consistent. Your customers should know what to expect every time they step into the store. Otherwise, it might leave them feeling uncomfortable or uninterested.

It’s okay to change things up. Holidays are a great example of when it’s good to change designs around.

But at the core of everything, your brand identity should remain the same. The heart of your business should always shine through everything else.

Use These Brand Identity Examples to Spark Inspiration

With the help of these different brand identity examples, coming up with the perfect in-store appeal is an easy task. But these aren’t the only ways to send enticing messages to your customers.

Brainstorm with your team and see what you come up with. There are countless ways to show the unique qualities of your store.

No one knows your brand identity better than you. Use that to your advantage when setting up the next big marketing strategy.

Once everything’s in place, don’t forget to check out other ways your business can get ahead of the competition!

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Marketing

Turning YouTube Into Your Personal 24/7 Lead Machine

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Leads are one of the most critical aspects of any business. For most businesses, they are so essential that they are both the beginning and end of the most substantial ranging functions, such as your marketing funnels. Getting enough leads is a process that needs to continue at all hours, and this isn’t as difficult as it used to be since the widespread application of the Internet.

YouTube is one of the best ways to make your marketing work for you 24 hours a day and seven days a week. The thing is, you need to make sure that your leads are coming in all of the time, which involves making sure that what you’re putting out is evergreen. Evergreen content isn’t seasonally based, and it makes as much sense to your intended clients in February as it would in August, and as much in December as it does in June.

Protecting Your Content

To start with, since you’re already taking the time to protect your company from a legal perspective, you have to protect all you produce in the service of your company. By protecting your content, you allow yourself to both save an asset that took time to produce and to save your company image. Protecting your image includes every video and audio file you produce.

Some of the protections can be access-related. Allowing only partial access to your files can be useful, especially when there’s less of an ability to add watermarks or other protections. Allowing access behind an email collection wall that only sends the link to people once you have some of their contact information can also help you protect your content.

Of course, in marketing, you usually want to cast a wider net than this.

The Hit and Miss Nature of Video

Since being an entrepreneur requires that you become comfortable with some level of risk, it pretty much goes without saying that many of your videos aren’t going to “go viral” and become talked about by millions of people. Making videos involves making plenty that either will never have high viewership, or that won’t have many viewers for a long time.

Even if you’re a video-making professional, less than one percent of YouTube channels will achieve an “Internet famous” status. This isn’t even counting success stories that reach a level of fame that transcends the Internet. Since there’s so much content that’s already out there, and so much of it is well-made, getting noticed quickly is all but impossible.

Nonetheless, sticking it out and making a significant number of videos is still a crucial part of your success. Making a handful of videos won’t help nearly as much as producing a sizable number, just like making vague statements won’t make the same level of impact as does making highly precise statements. Add value to the lives of your best potential clients, and speak in terms that will resonate with them, and you’ll eventually attract the types of people who will buy from you.

The Types of Files

There are many different types of video you can make, and they respectively have advantages and disadvantages. The main types of video files are MP4 and WMV. Their respective homes are on Mac devices and Windows-powered devices, and the differences are worth noting.

WMV files are videos that tend to be of a smaller file size, which allows them to be uploaded onto YouTube more easily. The flexibility to make a video and upload it mere minutes later, even on a slower speed of connection, can contribute to making more content and doing so with a greater range of adaptation. Of course, this can lead to lower-quality videos.

MP4 videos can contain sound files, still images, videos, and extremely high quality. Since these are also native to Mac, they can be targeted to specific types of people, such as creative professionals. The downside to MP4 files is that they tend to be a lot larger than WMV files, so it can take a lot longer for these files to upload or play. Some users may have less attention span for loading times, and the additional level of video quality may not even be something that they care about. Some people will watch a video that was shot with potato, as long as it provides them with something entertaining or educational.

When you want to experiment with both types of videos, you can use Freemake Wmv converter to turn one into the other.

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Marketing

Want More Exposure? Here’s How to Get Seen

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While we all need to be online as a business these days, there are a lot of other small things you can do to ensure that you have the right kind of online presence. It’s not just about being active on social media anymore, after all, as this is kind of taken for granted – if you want that competitive edge you’ve been looking for, you need to do more than what the others are doing.

You need to be a bit more innovate and think outside of the box in order to be recognised out there. The online world is a jungle, after all, and strangely lawless up until a few years ago; grab the opportunity to do something innovative now and your business may be able to lay the foundation for what other businesses are doing in the future.

First: Join the social movement

Today, there is no better way to get some serious business exposure than to show your market how much you actually care. Make sure that it comes from the heart, though, and that you’re supporting a cause that you deem worthy. Otherwise, the community will certainly punish you for trying to take advantage of others to boost your business.

There are many ways to join the social movement, however, and how you choose to do it is up to you. Donate a couple of bucks for each item you sell of a certain category, for example, use social media to talk about the cause you’re supporting, and consider running a fundraiser event to boost the support even further.

It’s a win-win, really, as a worthy cause will get the support and exposure it needs and your business is able to gain a proper boost because of all of its good work.

Next: Make use of videos

Sure, marketing through videos is nothing new – but how much is your business really using it? People love to interact with actual human being and both live streams and general marketing videos are great for this. You need to do it right, though, and make sure that you have someone in front of the camera who knows what they’re doing.

You can have a look at this article as well, by the way, for some more tips on how to create videos for social media so that everything you create is both flawless and credible.

Update your website

While your business may be scattered across different platforms online, your official website is like your home – or your basecamp, if you like. It’s where the business actually lives and your customers should be referred to it wherever they encounter your business name online.

That’s why you need to make sure that it is both up to date, innovate, slightly artistic, and interesting to spend time in. Check out this logo maker, for example, to get it right from the start.

Since everyone is trying to increase their own business exposure at the same time as you, the competition will always be kind of tough. Go even further than them, on the other hand, and you might find that it’s not that difficult to beat them, after all.

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Marketing

Smart Optimization: The 7 Most Common SEO Mistakes and How To Avoid Them

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Did you know 380 websites are created every minute? That’s a staggering statistic that points to the hyper-competitive nature of the internet.

In other words, if you want your customers to find you on search engines like Google, your digital marketing efforts have to be near-perfect. Many marketers create quality sites with great content but are in disbelief when their sites are nowhere to be found on search engine results pages (SERPs)

The reason these sites fail is usually because of search engine optimization (SEO) mistakes that are dogging their sites ability to appear at the top of Google.

What mistakes are these sites making? And what should you be doing with your site to ensure your marketing efforts don’t go to waste?

Keep reading to discover the seven most common SEO mistakes you need to avoid now.

1. Not Doing Keyword Analysis

Keyword mistakes are probably the most common SEO mistake so I’ll spend the most time on this point.

In their most basic form, search engines are still keyword based. A user enters keywords in the search bar and the search engine finds relevant search engine results based on that keyword.

Most website owners recognize the importance of keywords but don’t know how to properly identify and utilize the best keywords for their business. That’s understandable because they have businesses to run and not a lot of time to study SEO.

Here’s what you need to know:

Choose keywords targeted to your business using popular keyword tools like Ahrefs Keyword Explorer and Moz Keyword Explorer.

These platforms allow you to easily see what keywords your competitors are ranking for to give you a good idea of the keywords your customers are using. You can also perform keyword searches to discover how many searches a keyword receives and how difficult it would be to rank for that keyword.

Don’t commit the SEO mistake of creating content around high difficulty keyword phrases. For example, let’s say you want to publish an article for the keyword phrase “life insurance.” If you notice the top 10 results on Google are all owned by huge companies like State Farm and USAToday, it will be next to impossible to outrank those websites.

That’s why it’s important to check the “difficulty ranking” you whatever keyword tool you are using.

Another mistake is not using long-tail keywords, which are the low hanging fruit of SEO rankings. Long-tail keywords are longer and more specific keyword phrases. These keyword phrases are usually easier to rank for, and because they are so specific, they usually convert better.

So instead of trying to rank for “life insurance” choose a long-tail keyword like “best life insurance no medical exam no waiting period.” According to Ahrefs, the latter keyword receives over 1,200 searches each month with an “Easy” keyword difficulty score.

Perhaps the biggest SEO mistake relating to keywords is to overuse your target keyword in the content. Typically, this means you are writing for a search engine and not a real person. The copy ends up sounding unnatural and forced.

Don’t aim to use the keyword a set number of times or a percentage. To avoid Google penalties, only use your target keyword organically.

2. Not Claiming Your Google My Business Listing

Perhaps the most common SEO mistake is not listing your business with Google My Business.

With the growing popularity of “near me” searches, perhaps the biggest search opportunity for small businesses is to claim your business location, list your business hours and answer all the pertinent questions.

Google has appropriately placed emphasis on near me searches, recognizing the trend of consumers searching for nearby businesses. Getting your business to show up for local Google searches and on Google Maps is a quick win so claim your Google My Business listing now.

3. Not Optimizing Page Titles and Meta Descriptions

Search engine users decide if they are going to click on a search result based on the page title and meta description. In the SERPs, the title is the name of the page and the meta description is the snippet underneath the title that gives you a preview of the content on that page.

You want an attention-getting headline for your title and a meta description that accurately describes what the content is about. You want to optimize these components not only to attract more clicks but to attract the right clicks.

If your content doesn’t match the page title and meta description, the user will hit the back button. This will hurt your bounce rate and your session duration, two metrics which let Google know if users find your content valuable. Bounce rate measures how often users hit the back button and return to the SERPs, and session duration measures how long a user stays on your site.

4. Ignoring Link Structure

As mentioned in the last item, session duration is an important SEO ranking factor. One of the best ways to increase your session duration time is to make sure your site is easy to navigate for users.

Organize your site categorically using keyword-optimized category names. And make sure your link structure creates pathways for users to find exactly what they want within two or three clicks. This is especially true for your conversion pages.

Also, include links to older articles to spread authority to these pages which may be hidden deep on your site.

5. Not Having Quality Content that Gets Links and Shares

Always remember that Google is in the business of delivering relevant and valuable search results. To that end, the search giant is always on the lookout for signals that indicate relevancy and value.

Two of the biggest indicators Google depends on are social signals and authority signals. The more times people share your content, the stronger social value your site has with Google. The more links your posts receive from other websites, the more Google views your site as an authority domain.

Therefore, your goal is simply to create the most link-worthy, share-worthy content on the internet. How do you do that? By making sure any content you publish is better than all the top search results.

Look at what your competition is creating. What did they leave out? How can you expand upon their content? What personal insight can you add to the conversation? Read the user comments on their posts looking for questions you can answer in your content.

6. Not Mobile Optimizing

In 2018, Google announced they are now “mobile first.” That means they are delivering search results based on the mobile friendliness of a website. The more your site is optimized for the mobile experience, the better it will perform in Google’s SERPs.

Luckily, Google has a mobile friendliness test you can run on your website. The test will give you some suggestions on how to improve the mobile responsiveness of your site. Pay particular attention to improving the page loading speed on mobile devices as that is the common mobile SEO problem.

7. Not Performing Regular Audits

One of the problems with SEO is, as the saying goes, “you don’t know what you don’t know.” As a result, if our site is underperforming on Google, most of the time we aren’t sure why.

That’s where SEO audits come in handy. They give us the opportunity to discover and address SEO mistakes that may be hurting our search rankings. Make sure to regularly audit your website’s performance from a client’s view and the view of a search engine.

Make sure your site doesn’t have any broken links and that information is easy to find. Ensure your site loads quickly on desktops and on mobile devices. Review your checkout process and the quality of your content.

Final Thoughts About SEO Mistakes

Finding SEO mistakes on your site should not be discouraging. Think of any problems you find as opportunities to improve your search rankings.

SEO work is never complete. Be consistent in your optimization efforts and evaluate your progress over time. Schedule regular audits, test titles and meta descriptions, and continue to create link-worthy content. Before long, your site will be an unstoppable force on Google and other major search engines.

If you found this article helpful, check out how to get the fastest SEO results in 2019 now.

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Marketing

5 Digital Marketing Advantages In 2019

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You’re missing out on a major marketing strategy if your digital marketing game is falling short!

Every business needs a strategic plan when it comes to marketing. But is a digital marketing strategy necessary for success?

We wouldn’t recommend marketing your business without it.

Recent statistics tell us that 59% of consumers source multiple channels before making contact with a business for the first time. Most of those sources are digital, including email, online advertising, and social media.

What’s the big deal when it comes to digital? Here are five digital marketing advantages to consider when developing your marketing plan and budget.

1. Results are Easy to Measure

You’ve probably heard of click-thrus, conversion rates, and impressions. These marketing metrics are unique to digital marketing–and they’re extremely valuable

Wouldn’t it be great to know when a potential customer receives your snail-mail piece? You’d also love to know when they open it, if they read it, and what part of the art or copy triggered them to make a purchase in your store.

That kind of tracking isn’t possible with traditional marketing strategies. However, with digital marketing, you can track the effectiveness of many critical pieces to your campaign.

From the effectiveness of subject lines, to knowing who opens an email, to tracking which link or text within an email generated an action–digital marketing results are easy to track.

With that kind of data, your marketing team can make strategic decisions about campaigns, audiences, and offers. Tailor upcoming campaigns to audience behavior from prior campaigns.

2. Make Strategic Changes As You Go

With many traditional forms of marketing, you have to wait until the end of the campaign to know how it performed. If something goes wrong, you can’t pull back a mailing or print advertising.

One of the best benefits of digital marketing is the ability to make strategic changes mid-campaign.

With real-time results, if a campaign isn’t performing well or you need to make adjustments, marketers can edit or cancel a campaign with immediate results.

There’s no need for a campaign to be a total loss. Watch your metrics throughout the campaign and make adjustments to ensure success.

3. Create a Personalized User Experience

How personalized does it feel when you receive a “Dear Friend” letter from a company? It’s not as inviting as receiving communication addressed to your name with content that relates to you as an individual–not as one in a crowd.

Personalization is available with print campaigns, but it’s limited. It also increases your costs for the campaign.

Another reason why digital marketing is so effective is the level of personalization available for your campaigns. Address users by name. Target potential customers by interests and geography.

In most cases, adding personalization to your email or digital add campaign doesn’t increase your costs. Agencies like Trevisan recognize the importance of personalization when it comes to your digital marketing strategy.

Instead of blasting the masses with your message, target a smaller audience for a personalized experience and better success.

4. Accessibility to Your Audience

How are you doing? Your customers will tell you.

Some businesses fear online reviews. For the many good reviews out there, there’s often that one disgruntled customer who blasts out a terrible review on any available platform.

Your offline and online business reputation is manageable in the face of a bad review or an incident out of your control. But your marketing plan has to include a method to monitor online reviews and plan of action when negative reviews appear.

If you’re not actively monitoring your reviews, there are other indicators that your online reputation might be in trouble.

When sales suffer, or you notice a decline in profitability, you could have a reputation issue. While it’s easy to become disheartened when negative reviews happen, it’s a perfect time for online brand management.

It’s not an easy process. But your business has an opportunity to request positive reviews and respond to negative reviews.

Take an active role in the advantages of having access to customers and their feedback.

5. Reach Far and Wide

Most traditional forms of marketing have limits to size and scope.

Whether it’s a lack of budget dollars or a physical restriction to a print ad, non-digital advertising has limits. Your digital marketing efforts will reach farther and wider than most traditional marketing campaigns.

When using social media, the only limit to your reach is your strategy and creativity.

Facebook ads are far less expensive than a mailing or print campaign. You get more bang for your buck online when using strategic audience selection tools and carefully crafted ad content.

Plus, when using social media, organic reach and influencers can take your brand further than you could plan it with paid advertising. Users who enjoy your product or service will share your business with others online.

The value of organic reach is almost priceless when it comes to digital advertising.

Your ad spend goes further online. Audiences from around the world can learn about your local business and take advantage of what you have to offer.

Your physical location becomes less of a hindrance to your business with digital advertising as part of your marketing plan.

Digital Marketing Advantages Help Grow Your Business

While it’s important to have a multi-channel approach to marketing your business, paper mailings and print ads have limits to their reach. Digital marketing advantages help take your traditional marketing strategies to new audiences.

From digital messaging to choosing the right channels to defining your budget, make sure digital marketing is part of your overall marketing plan.

When planning your digital strategies, it’s essential to make sure digital efforts are not an afterthought. If you have limited budget dollars, focus first on digital strategies.

With small budgets, you’ll see a bigger impact when focusing your strategies on digital channels.

Set your digital marketing goals within your overall marketing goals. Read more about the importance of creating and reaching digital marketing benchmarks to help grow your business and evaluate your marketing efforts.

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Marketing

7 Advantages of Web Push Notifications for Marketing

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A web push notification is a message with some text, logo, image and up to three buttons, that appears on top of a current web-page.

What follows are seven reasons why you should use web push notifications as a marketing channel.

1. Segmentation

Previously, marketers could send browser notifications only to their entire contact list. Because of this, many users received unnecessary and annoying information.

But now advanced providers allow sending personalized web notifications to different segments of the contact list.

With their help, eCommerce brands can send to website users

  • relevant and personalized messages
  • through all popular browsers
  • on mobile and desktop devices.

2. High Delivery Rates

There are only a few reasons why a web push message may not reach users:

  • a user has blocked notifications from the website,
  • the device was turned off,
  • the subscriber didn`t have access to the internet.

But these situations are not too common, that’s why the delivery rates of web push notifications range from 50% to 90%. Even if the browser was closed or the device turned off, users could receive a notification the next time they open their browser.

3. Ease of Use

Push notifications are a perfect way to quickly deliver messages and to encourage users to visit the website.

It only takes a few minutes to create a web push notification You just need to briefly formulate the main idea, add an attractive banner and a CTA button.

4. Content Personalization

Automatic substitution of personalized content in the notifications will help you capture the attention of your subscribers much more better than ordinary bulk messages.

For example, call the subscribers by their first names.

However, it is better to use more complex personalization. You can insert an image of the product that the user has abandoned in the cart or the number of the order which he or she has made.

5. Automation

Web push notifications provide a good opportunity for automating regular communications between a user and a brand. You can use them

  • as a part of your onboarding campaigns,
  • as abandoned cart reminders,
  • as transactional notifications.

In fact, with advanced marketing automation services, you can set any event that triggers the automatic sending of a web push notification.

Most often, online businesses use email or SMS as marketing channels. Push notifications don’t replace but complement them.

Advanced automation systems allow you to use multiple channels in a single marketing workflow, for instance, an abandoned cart workflow. This significantly increases customer engagement and the chances that the user will take the target action.

6. Branded style

You can design your notifications in the style of your website. Use branded colors and add your logo to the notifications. For example, this is how you can add your logo and a product image in eSputnik.com.

The branded style of the message will attract the attention of your users, and they will be more likely to perform the action you want them to take.

7. Customizable lifespan

Push notifications have an “activity time” that you can set manually. Due to this, you will not annoy your users with outdated information, for example, after the promotion has ended.

Conclusion

Web notifications can be the perfect solution for fast and reliable customer communication. They are delivered as soon as a user opens the browser, even if he or she doesn’t visit your website.

Considering all this, segmented web push notifications can become a new powerful channel in your omnichannel marketing strategy.

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