Why WordPress Is the Winning Choice for Small Businesses

About 74.6 million websites depend on WordPress to run and for good reason. While many people see WordPress as a great option for small, personal sites, they don’t often think of WordPress as a robust enterprise level solution. This could not be further from the truth. WordPress is very popular with business owners because it’s reliable, cost effective, customizable and easy to use.

WordPress.com Versus WordPress.org

One of the first things you need to be aware of when considering WordPress website is that there are two different variations. WordPress.com is hosted, meaning that you will not need a web host to run it. This option is lower cost, but will not allow you to customize much and will limit what you can do with your domain. WordPress.com is better for individuals with personal sites than it is for businesses.

WordPress.org is the better choice for businesses. WordPress.org is self-hosted, downloadable CMS, meaning that you will need someone to host your site. However, it’s also highly customizable. WordPress.org allows users much more control over every aspect of their site, as they can build a custom website using their flexible infrastructure and host it according their requirements.

The Thing About Themes

The theme of your website is its skeleton. It decides on the overall appearance and layout of your site, and is an incredibly important part of making your business stand out. This is one of the major reasons why it’s important to find web designer who can build a custom WordPress website or theme for you.

There is a common misconception that WordPress doesn’t allow much flexibility in themes, but most who believe that are thinking of WordPress.com, not WordPress.org. WordPress.org offers a high amount of flexibility, allowing you to customize your website to make it as unique as your business.

Why WordPress Works For Businesses

There are three specific reasons why WordPress is a great choice for business owners. It’s easily customizable, very affordable, and easy to manage with great dynamic plugins.

Customizable – WordPress has thousands of themes available that offer a high level of customisation, depending on the needs of your business. If you want your own theme, that’s possible as well. You can completely control the front end code, so you can easily control the way your site looks. With WordPress, you can completely customize your site so it fits in with your branding and business’ specific requirements.

Dynamic Plugins – WordPress has more than 32,000 free plugins that you can use to make your site easier to manage, with more coming out every day. You can use plugins to help you enhance your websites functionality, with things like SEO optimisers, slideshows, galleries, web forms and security enhancements. Plugins are easy to install and easy to use, making website maintenance a snap.

Affordable – WordPress.org can be downloaded for free. The main costs will come in if you want to buy specific themes, and for when you pay for hosting and other added services. Even with these added services, it’s possible to set up a great website for a very low price. With a good WordPress developer, a WordPress website can possess all the capabilities of an enterprise level platform at a fraction of the price.

WordPress is The Best Choice

WordPress is a user friendly platform that is easy to learn and easy to customize. This affordable option is a great choice for any business that is looking to get started with their own new site. In addition, it’s platform has multiple inbuilt features to keep it SEO friendly, which will help you rank highly in search engines.

There is a reason that WordPress is responsible for 18.9% of all websites, with everything from simple blogs to eCommerce. With robust, customizable themes and dynamic plugins, it’s the best choice for enterprises who want a website as unique as their business.