Businesses who fail to look after their website and online presence do so at their own peril. There are many real life examples of businesses large and small losing market share and in some cases going out of business altogether due to their poor online presence. Their competitors however probably engage a professional SEO company and as a result they’re reaping the rewards with more customer leads and revenue.
Google doesn’t care if your business earns millions or even billions in revenue. Google only rewards websites that are well designed. A mobile friendly website is not a luxury like many out of touch businesses believe, it is a fundamental requirement.
Start up businesses with well designed websites can get a jump on established firms and grab market share. They appear to be overnight successes while steadfast market leaders can appear to go out of business just as fast. We don’t have to look to far either to find lots of examples all around us especially in the retail sector.
Summarily if your website design is not mobile friendly it’s not going to be found by prospective customers who use Google for their research. When your business fails to show up in the search results consumers set their sights elsewhere. Consumers now almost rely exclusively on online research.
MYOB released a report a couple of years go stating 86% of New Zealanders were using the Internet every day and 80% of us are searching online before buying a product or service. New Zealand is one of the most Internet savvy countries globally with four out of five homes connected to it therefore your website really should be your best salesperson!
This blog article was written for BusinessBlogs by Mobilize Mail.