If you are reading this, you probably must have been selling stuff on Amazon, eBay or any other leading domains where you are more or less anonymous. You might have set up your own online store, but it might be lacking when it comes to the branding part. A brand is what makes you stand out amongst the crowd.
Branding can help you beat the competition merely by being ‘you’. You will be the one to promote customer loyalty, demand a higher price point, and ‘go viral’ more easily when you publish anything online. Nevertheless, establishing a brand is not an easy task because it requires adequate knowledge about buyers’ psychology, consistency, absolute hard work to perform well, and a bit of narcissism.
As much as it is about the brand, it is about the customers as well. It may sound contradictory, but things remain the same. Here, is how you can develop a brand for your e-commerce store.
#1 Understand What a Brand is
Let us explain you what branding is. It is not a thing, a logo, or your website design, but it is a feeling. The hallmark of a successful brand is that the said feeling is not logical. For instance, you can take example as Dealslands Brand, you may appreciate all these parameters, but those are not what make the brand.
You do not always buy shoes from your idol brand only after discovering satisfying things about your shoes, but you also feel good about the brand since it triggers happiness in you. It could be just because your favorite celebrity wears that brand, or your friends think that brand is awesome, or you relate it to the positive experiences you had in the past. The brand does not always refer to materialistic things, but it is also about emotions.
#2 Identify Your Potential Customers
Customers are the only reason you have built your store. They are the source as well as the solution to all your troubles. It is essential to do your buyer research before you hop to build your brand. Identifying your target marketplace will help you narrow down your focus to more crucial concerns; thus, increasing its effectiveness.
Gather as much information about your visitors like gender, age, location, browsing preferences, buying habits, and sites they often visit, and use it to your advantage to create a marketing strategy. This will help you come up with effective ways of targeting new audiences and retargeting those who might happen to return. Building a rapport with customers mean building a brand. It is all about individuality and personality.
#3 A Tagline that Personifies You
You have a logo, an attractive website, but you also need a powerful tagline that people can easily remember, and moves them emotionally. The tagline should be short, but it should convey a deep meaning, which is beneficial to your customers as well as you. It could be a call-to-action or simple declaration that connects to your customers emotionally.
#4 Put the Pieces Together
Now, that you know what it takes to create a brand, it is time to put your plans into action. You can use various social media networks or email marketing to create brand awareness, but do not push too hard. Moreover, you should pay attention to the appearance and the content of your e-commerce store, promos, email, newsletter, packaging and so on. Everything should reflect your brand to reinforce your identity. Consistency is the key here.
#5 Walk the Talk
Keeping up with your brand’s reputation is dependent on customer satisfaction. You have not put all the efforts just to receive negative opinions at the end of the day. See for quality in everything you offer. If you have to, sacrifice some profits to satisfy customers’ requirements to make sure they never think twice to return again. Problems are bound to happen, but how you deal with it makes your brand or breaks it. Thus, if you truly want to proliferate your profits, building a brand for your online store is a must.
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